Benapse's profile picture. Agence conseil et accompagnement #Webmarketing #Morbihan

Benapse

@Benapse

Agence conseil et accompagnement #Webmarketing #Morbihan

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Benapse сделал(а) репост

Hier il y a eu un nouveau live proposé par Commanders Act au sujet des évolutions CNIL / bandeau cookie [Thread] 👇


Benapse сделал(а) репост

Benapse сделал(а) репост

We analyzed every click for every client over the last 2 weeks since Google started removing some PPC data For queries we lost transparency we are seeing: 📈CPCs ~ 32% ⬆️ 📈CPA ~ 39% ⬆️ Here's the updated post: seerinteractive.com/blog/google-ad… What are you all seeing?

wilreynolds's tweet image. We analyzed every click for every client over the last 2 weeks since Google started removing some PPC data
For queries we lost transparency we are seeing:
📈CPCs ~ 32% ⬆️
📈CPA ~ 39% ⬆️

Here's the updated post: seerinteractive.com/blog/google-ad…

What are you all seeing?

Benapse сделал(а) репост

Google's assault on PPC agencies continues.. Can't get advertisers to use automated Google bidding? Fine, then we'll just continue to erode useful data making it impossible to make good decisions, thus making automated bidding better in comparison #GoogleAds

thetafferboy's tweet image. Google's assault on PPC agencies continues..

Can't get advertisers to use automated Google bidding? 

Fine, then we'll just continue to erode useful data making it impossible to make good decisions, thus making automated bidding better in comparison  #GoogleAds

Benapse сделал(а) репост

BOOM 💥 Bringing free retail listings to Google Search: "we’re bringing free listings to the main Google Search results page in the U.S... free listings will appear in a product knowledge panel that shows buying options for a particular item" blog.google/products/shopp…


L’accès à Google Shopping redevient gratuit pour les marchands (avec des mises en avant payantes bien sûr). Sacré mouvement pour lutter contre Amazon blog.google/products/shopp…


Benapse сделал(а) репост

Etude sur les recommandations #GoogleAds : ne les appliquez pas les yeux fermés, elles ne prennent pas en compte votre stratégie, votre contexte, etc. via @droitdereussir @bruno_guyot #adwords #ppc #SEM #GoogleAdwords bruno-guyot.com/recommandation…

bruno_guyot's tweet image. Etude sur les recommandations #GoogleAds : ne les appliquez pas les yeux fermés, elles ne prennent pas en compte votre stratégie, votre contexte, etc. via @droitdereussir @bruno_guyot #adwords #ppc #SEM #GoogleAdwords bruno-guyot.com/recommandation…

Benapse сделал(а) репост

E-commerce ton univers impitoyable. De la fragilité des acteurs. actu-marketing.fr/actualite/e-co… #ecommerce #vad


Benapse сделал(а) репост

Après Apple, Microsoft et Amazon, Alphabet (Google) franchit à son tour le seuil des 1.000 milliards de dollars de valorisation !

SoubranneQ's tweet image. Après Apple, Microsoft et Amazon, Alphabet (Google) franchit à son tour le seuil des 1.000 milliards de dollars de valorisation !

Benapse сделал(а) репост

la distinction ads / organic encore plus réduite. Ça arrondi les fins de mois 💵💰

Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup:

searchliaison's tweet image. Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup:


Benapse сделал(а) репост

Larry Page & Sergey Brin step down as CEOs of Alphabet (Google) blog.google/inside-google/…


10 milliards d’investissement Google / SEA l’an dernier pour expédia et booking💵💵💵

What is this number? Its the amount Booking.com and Expedia spent in 2018 on Google Advertising. And, that was an 8% increase on PY. Yes $10.6 with 8 zeros. Talking at the @OpenJawTech Global Travel Summit (I'm the dark shadow on the right!)

colinalewis's tweet image. What is this number? Its the amount Booking.com and Expedia spent in 2018 on Google Advertising. And, that was an 8% increase on PY. Yes $10.6 with 8 zeros.  Talking at the @OpenJawTech Global Travel Summit (I'm the dark shadow on the right!)


Ça va bientôt commencer 😊 #connectin19


Benapse сделал(а) репост

Google My Business : communication des données d’identification des auteurs des avis legalis.net/actualite/goog…


Benapse сделал(а) репост

When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a shakedown. It’s ransom. But at least we can have fun with it. Search for Basecamp and you may see this attached ad.

jasonfried's tweet image. When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a shakedown. It’s ransom. But at least we can have fun with it. Search for Basecamp and you may see this attached ad.

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