Lisa Horn | Better Biz Project
@BetterBizPro
I bring clarity, purpose & ease to content marketing programs by building systems that allow you to seamlessly scale your publishing efforts.
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Congrats Ben Baker @YourBrandMrktng on a great piece of earned media in @BillionSuccess. Ben has not only written one book but two!, and the interview has some terrific advice if you're aspiring to get your work published. Check it out --> billionsuccess.com/ben-baker/
billionsuccess.com
Meet Ben Baker, Author of Leading Beyond A Crisis
Ben Baker is the founder of Your Brand Marketing. He is also the author of Powerful Personal Brands and Leading Beyond a Crisis.
"I’m very selective as I’ve been my whole career about what I do. Unfortunately, I’m not the kind of person who works only for money. It has to have some real substance for me to do it.” ~Cicely Tyson ow.ly/tBQB50Dm5hi
Does your writing stink? It does if you're using word trash. Kick these phrases to the curb to clean up your content: ow.ly/jZyQ50D9aTu #writingtips #contentmarketing
fastcompany.com
How many of these top 10 pieces of 'word trash' are you guilty of using?
Find out which overused four-letter word can reveal a lack of confidence and why one Google exec banned it from internal communications.
“I feel like I need a lot of Jesus and a little bit of Jack.” ~Gina Torres, as Captain Vega on 9-1-1: Lonestar Best quote of 2021 (so far). Feelin’ like this should be on a #customtshirt. Who’s with me? #quoteoftheday
Does your 2021 #contentstrategy include curation? 🙋♀ Mine does. Want to stop the massive time suck? These 15 content curation tools from @mattroyse makes the job easier. Am using @Pocket; now trying @ContentGems. How do you curate? ow.ly/OCDd50DayFe #contentmarketing
No one wants content that looks amateurish. This reflects poorly on your brand. A quick fix: ditch the excessive capitalization. This is especially important if you're trying to get PR placements. Editors hate wasting time fixing these kinds of errors. ow.ly/fQgq50D9aJG
The loudest voices may not be what people should follow. Too often, the loudest voices appeal to the laziest thinkers, those who believe that by such metrics, the voices must be right. Listen thoughtfully, with care, between the lines, as much if not more, to what is softly said.
Not worrying about the competition, because you're so awesome, they are irrelevant. BRILLIANT! #promochat
A1: Independence in business to me means charting your own course that perfectly aligns with solving the problems and pain points for your best customers. It isn't being worried about the competition, because you are so awesome, they are irrelevant. #promochat
A2 b) As a follow up to my previous answer, everything that Scott said. Nailed it! #promochat
A2: Independence in my work allows me to be me, to leverage friendships and relationships the way I see fit. Independence means not having to sell my soul, play chameleon, or otherwise act disingenuously. Independence in these respects, is sacrosanct. #promochat
I'm with Lisa on this. Also I imagine many of my current clients to be other people's "dream clients" and so I'm focused on maintaining a great relationship and earning their loyalty. #promochat
This. All. Day. Long. 🔥
Ditch what we know and build what we want. @JesseItzler says, "If you weren't told how to do your job, how would you do it." Same theory applies. We have an awesome opportunity to make new rules. Don't miss it. #promochat
Statistics are powerful. Having numbers to support an opinion gives credence to the content you create. ✨ Post Idea No. 6: New research published in your industry? Give an opinion on the numbers. Benefits of this kind of content + how to implement: 👇 instagram.com/p/CAId4C8Hor0/
Every word on your website, blog and social accounts has the power to either attract or repel ideal clients. Do you know which is happening with your business? instagram.com/p/CADgQm_n96S/ #brandingtips #contentmarketing
Want to improve your #writing skills? The key to writing well isn’t to focus on writing. It’s to focus on your writing system. Here's how via @WritingCoop: ow.ly/o9y650zExoU
Planning posts for the week? This idea will come in handy:⠀⠀⠀⠀⠀ ✨ Post Idea No. 5: Read a great article BUT something was missing? Fill the gap.⠀⠀⠀ Use that story as the springboard for writing your own opinion piece. Learn how to implement 👇 instagram.com/p/B_8EzXKp2gN/
Clearly, the way consumers purchase has changed. That's why it’s absolutely critical that we as business owners communicate effectively with our ideal clients. Otherwise, how can they possibly buy what we’re selling? instagram.com/p/B_2cgsEJ5YA/ #strategicmarketing #growyourbusiness
Want a content idea that will resonate with your target audience? Address what they want to do better, faster, more economical. My Post Ideas Series is goin' down on the 'gram, and this is Idea No. 4. instagram.com/p/B_0Itc_HpkT/ #contentstrategy #bloggingtips
Those who prioritize #blogging efforts are 13 times more likely to see positive ROI. It's one of the most powerful communication methods for building brands & strengthening relationships. The $$ you invest in blogging pays off. In spades. instagram.com/p/B_xX2KUB3yu/ #contentstrategy
My Post Ideas Series continues with No. 3: What recent projects have been successful? Take readers on the hero’s journey & show how you saved the day. This demonstrates your expertise + gives ideas on what’s possible. instagram.com/p/B_sJKHqHAOZ/ #contentideas #branding
More than ¾ of internet users say they read blogs regularly, so give them the info they're looking for while showcasing your expertise & demonstrating why you’re THE choice above any competition. instagram.com/p/B_p8WB4n3_Y/ #contentstrategy #bloggingtips
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