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Hydration and CSDs are going big on culture and sports 🏎️🚀 • Loom taps aspiring astronaut Alyssa Carson as its newest “Loominary” • PepsiCo strikes 2026 F1 deal with Mercedes-AMG PETRONAS • Liquid I.V. sets first Super Bowl ad bevnet.com/news/2025/mark…
Malibu-born Rancho West expands distribution across CA & NV as demand rises for USDA-certified organic beer 🌾 The brand becomes the first beer to earn The Detox Project’s “Glyphosate Residue-Free” certification and adds new retail partners statewide. 🍺 bevnet.com/pr/2025/12/05/…
More Labs’ Morning Recovery has launched an exclusive Sugar-Free Watermelon pre-alcohol recovery shot at Total Wine & More, expanding the brand’s lineup at the retailer to five SKUs amid rising demand for low-sugar functional drinks 🍉🥤 bevnet.com/pr/2025/12/05/…
TheOther debuts Master’s Blend, a ceremonial-grade, first harvest matcha crafted with a fifth-generation Uji tea blender. Positioned as a premium daily ritual, it features high L-theanine, low bitterness and umami-forward flavor, starting at $42.99. 🍵🌱 bevnet.com/pr/2025/12/05/…
Anheuser-Busch InBev will acquire an 85% stake in fast-growing RTD party punch brand BeatBox in a deal valued at ~$490M, with plans to reach full ownership after five years. The move expands A-B’s “beyond beer” portfolio alongside Cutwater and Nütrl. 🍹📈 bevnet.com/spirits/2025/a…
Perro Verde has been named event partner for Art Basel’s inaugural Awards Night in Miami, serving its small-batch Oaxacan sipping mezcal to artists, curators, celebrities and industry leaders at the ceremony and rooftop after-party 🎨🥃 bevnet.com/pr/2025/12/05/…
American Rebel Light Beer adds Mid-State Beverage Co. as its third Pennsylvania distributor, expanding coverage across 12 central & northern counties and marking its fourth new wholesaler in under three weeks. 🍺📈 bevnet.com/pr/2025/12/05/…
PepsiCo is reportedly nearing a settlement with activist investor Elliott Investment Management, which holds a $4B stake and has pushed for structural changes at PBNA and PFNA to boost growth and valuation. 📉📈 bevnet.com/news/2025/peps…
Beekeeper Coffee taps the “swicy” trend with Hot Honey Cold Brew as clear protein waters and NA options keep growing. New launches span Wet Hydration, HpO, Oodles of Doodles, Lyre’s, Parch and more, plus a Pepsi Wild Cherry & Cream redesign 🍯💧bevnet.com/news/2025/new-…
Sensient Flavors & Extracts has launched The Pipeline™, a beverage development hub connecting brands with scientists, manufacturing experts and marketers to boost new product success and streamline launches from concept to market. 🥤🧪 bevnet.com/pr/2025/12/05/…
Empress 1908 Gin is teaming up with Independent Collection Hotels & Resorts for a “Gin-gle All The Way” holiday cocktail experience 🎄 Guests at select boutique properties nationwide will enjoy festive gin cocktails, DIY garnish bars and pop-ups ❄️ bevnet.com/pr/2025/12/04/…
Celt Salt has launched pre-orders for HydroCelt, a no-sugar electrolyte drink mix featuring 600 mg Celt Salt (80+ trace minerals), potassium citrate & magnesium glycinate for clean hydration. Flavors: Citrus Splash & Peachy Twist, from $19.99. 💧⚡️ bevnet.com/pr/2025/12/04/…
Odara Functional Beverage seeks a Director of Operations to develop its supply chain and production ahead of a 2027 Houston launch. Candidates with CPG beverage operations experience are preferred. bevnet.com/jobs/62507-dir…
Dynasty Spirits launches Pezuña Blanca Organic Tequila in Texas, made at Tequila Las Americas (NOM 1480) from 100% USDA organic Blue Weber agave. Available in Blanco, Reposado, and Añejo, it won Gold at the 2025 NY World Spirits Competition. bevnet.com/pr/2025/12/04/…
Decoy expands its Featherweight line with a new Cabernet Sauvignon, entering the lower-calorie, lower-alcohol red wine segment 🍷 The 80-cal, 9% ABV red debuts nationwide Jan. 2026 at $25, targeting “better-for-you” wine consumers. bevnet.com/pr/2025/12/04/…
Blue Ox Malthouse has launched an online homebrew shop, offering 5-lb bags of its award-winning floor-malted grains to homebrewers for the first time 🍺🌾 The Black Friday debut includes 10 malt styles available for delivery nationwide: bevnet.com/pr/2025/12/04/…
Cathead Distillery unveils Tintype #3 “Kenny Brown,” an 11-year, high-rye Old Soul Bourbon, expanding its blues-inspired Tintype Series alongside new 2025 releases of Tintype #1 “Captain Luke” and #2 “Hermon Hitson.” 🎸🥃 bevnet.com/pr/2025/12/04/…
Pepsi brings back Pepsi Wild Cherry & Cream and Pepsi Zero Sugar Wild Cherry & Cream with new cherry-and-cream drip packaging, plus a permanent 20 oz bottle ahead of the holidays 🍒🥤 A social giveaway will offer custom kits and dirty soda fixings: bevnet.com/pr/2025/12/04/…
Pepsi is bringing back Pepsi Wild Cherry & Cream and Pepsi Zero Sugar Wild Cherry & Cream for the holidays with new cherry-and-cream drip packaging and a permanent 20 oz. bottle. A social giveaway offers custom kits and dirty soda fixings. 🍒🥤 bevnet.com/pr/2025/12/04/…
Monster and Coca-Cola are strengthening their strategic partnership to expand energy drink distribution and unlock new global growth, with a focus on foodservice, colleges and household penetration, plus a robust 2026 innovation slate 🚀🥤 bevnet.com/news/2025/mons…
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