Birgit Vernunft
@BirgitVernunft
Creative Strategist / Spotting new ways for Brands to lead in the Digital Age / Most curious person on earth
Was dir gefallen könnte
People multitask in over 30% of virtual meetings. If you want their undivided attention, move meetings to the afternoon—and keep them small and short. Our best analytical and creative thinking often happens before lunch (or after dinner). Protect mornings to focus on deep work.
The long and the short of it - in reality? Brands grow by scaling up short-lived sales activation but beyond that they need brand-building. But what if they cannot afford broad reach? marketingweek.com/wrong-real-mar…
Zum #EarthDay diesen Donnerstag veröffentlichen @googlearts, @UNFCCC & vier Künstlerinnen neue, interaktive Experimente. Datenvisualisierungen zeigen darin, was wissenschaftliche Klimadaten über unsere 🌍 sagen & helfen damit, sie zu verstehen ➡️ goo.gle/3v67Gnq [1/5]
![GoogleDE's tweet image. Zum #EarthDay diesen Donnerstag veröffentlichen @googlearts, @UNFCCC & vier Künstlerinnen neue, interaktive Experimente. Datenvisualisierungen zeigen darin, was wissenschaftliche Klimadaten über unsere 🌍 sagen & helfen damit, sie zu verstehen ➡️ goo.gle/3v67Gnq [1/5]](https://pbs.twimg.com/media/EzaQ7QNXoAErC4s.jpg)
Here's your one-stop-shop for all 2021 trend reports. Google Drive with every trend reports - drive.google.com/drive/folders/… A meta-analysis of all the trend reports - medium.com/on-advertising…
medium.com
The Meta Trending Trends: 2021
Top 19 Overlapping Cultural Trends From 30+ Reports
Great marketing makes you forget it’s marketing the same way great movies make you forget it’s people reciting memorized lines
Podcasts saying literally nothing for 20 minutes.
The CIA just rebranded to look like “hungry independent ad agency focused on their culture as much as their work”
6 Ways to Build a career. 1. Understand strategy 2. Build 5 leadership traits 3. Manage change so it sucks less 4. Key in on culture. 5. A POV, a Provocation, a Perspective, a POA a must 6. Always re-invent and re-furbish your skills and industry. spark.adobe.com/page/v5Vm3Adj4…
An impressive modelling by McKinsey mckinsey.com/business-funct…
Very interesting updates from McKinsey about “The Next Normal” – how will businesses, brands and people adapt to the new realities after corona mckinsey.com/featured-insig…
Forget Binet & Field. The hot new combo is Field & Hurman. Their new report outlines a framework for measuring effectiveness and a metric for predicting it. A must-steal.
It's out! Coinciding with #LIONSLive, we're proud to present The Effectiveness Code Commissioned for #CannesLions and WARC, this new global study helps you become more consistently successful at highly effective #creative #marketing. Download it here - bddy.me/316Ykf9
Digital Advertising - Learning the right lessons from Adidas, Marketing & Advertising News, ET BrandEquity …ndequity.economictimes.indiatimes.com/news/advertisi…
Great talk: time spent > time well spent ted.com/talks/tristan_…
BBH Labs on Twitter: ">THE STUPIDITY OF SAMENESS AND THE VALUE OF DIFFERENCE.>bit.ly/2HxOMRs>the (definitive) article on why difference matters, by @tomroach >learn it by heart… "
>THE STUPIDITY OF SAMENESS AND THE VALUE OF DIFFERENCE. >bit.ly/2HxOMRs >the (definitive) article on why difference matters, by @tomroach >learn it by heart
Human Contact Is Now a Luxury Good - The New York Times nytimes.com/2019/03/23/sun…
I dare say the single greatest marketing chart since the century began. Really.
>THE STUPIDITY OF SAMENESS AND THE VALUE OF DIFFERENCE. >bit.ly/2HxOMRs >the (definitive) article on why difference matters, by @tomroach >learn it by heart
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Was dir gefallen könnte
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