BrandDigital's profile picture. Written by Allen Adamson, BrandDigital is the first how-to guide for branding in the digital age.

Allen Adamson

@BrandDigital

Written by Allen Adamson, BrandDigital is the first how-to guide for branding in the digital age.

Thank you for your interest & ongoing support of @BrandDigital. This feed is no longer updated. You can follow us at http://ow.ly/3WZYY.


New Blog Post: Today, the bigger the brand could mean the bigger the challenge in gaining consumer trust http://ow.ly/1bX8Wh


BrandDigital Principle #7 In Action: Adidas is launching a new ad campaign with social media at the heart of it. http://ow.ly/4mIA7


We’re consolidating our digital efforts & merging BrandDigital. You can continue to follow us on our Landor feed at http://ow.ly/3WZYY.


New Blog Post: Apple's branding magic is right up there with Houdini's http://ow.ly/1bBamu


New Blog Post: SmartyPig is smart in concept and really smart in name http://ow.ly/1bAiwi


BrandDigital Principle #3 in Action: BMW took a different path in how it approached the Super Bowl this year. http://ow.ly/46Ji6


New Blog Post: Justin Bieber Knows to Brand While the Moment is Hot http://ow.ly/1bwYW2


New Blog Post: Facebook, like Disney, Ralph Lauren, and Coke, has achieved meaning beyond its core benefit http://ow.ly/1btbRv


BrandDigital Principle #1 in Action: Honda leverages digital technologies to create an innovative customer experience. http://ow.ly/41ucZ


My new blog post on Landor.com: Why Facebook was smart to remain neutral on Egypt's crisis. http://ow.ly/41iXK


Here's the latest article for Forbes: What Madonna Can Teach Lady Gaga. http://ow.ly/3WSPW #grammys #brands


While not exactly a digital campaign, Google offers sweethearts the ability to Map Your Valentine. http://ow.ly/3WrUD


New Blog Post: The Meaning of "Contagious" http://ow.ly/1bfVyq


It really doesn't matter whether Barbie and Ken actually unite, Mattel is driving fun with this digital campaign. http://ow.ly/3SQ7d


RT @vocus: Simple Ways Top Brands Succeed in the Digital World with @BrandDigital on Feb 10th at 2pm #vocus #webinar http://bit.ly/gQF4kZ


RT @amycloutier: #FullSail students, get ready for @adamsona 's Wimba session on Wednesday, January 26th, discussing @BrandDigital.


Don't forget to check out Allen Adamson's Top 10 Principles of BrandDigital, a resource for promoting brands online. http://ow.ly/3yoC9


Great article about how Mentos keep their brand vibrant in the online world. (via AdAge) http://ow.ly/3ybWH


We're back after a wonderful holiday season. Happy 2011 everyone!


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