BrandInPosition's profile picture. Brand positioning insights by @JakeCrocker, Chief Strategist at Crocker Strategic Marketing (CSM)

Brand InPosition

@BrandInPosition

Brand positioning insights by @JakeCrocker, Chief Strategist at Crocker Strategic Marketing (CSM)

Best small business social media tool of 2010 will be #FourSquare. Get Instant feedback from customers, promote specials, integrate Twitter


"Brand Leno" and NBC's overall late night programing is kaput after this week's debacle. A stronger Conan will emerge on FOX


The masterful story line of Man Men is one example of how the show is paying off AMC's "Story Matters Here" brand position.


Just wrapped discussing brand strategies for the web with a design class at VCU with @thinkhaus using shopgreenduck.com as the sample client


The bull is back! Merrill Lynch returns as B of A's brokerage division. Will consumers buy into the new Merrill brand? http://bit.ly/RYChy


The Saturn car brand is dead after deal collapses. A brand started with much potential now a victim of poor management http://bit.ly/RI0Vm


Clicks but engagement up with internet ads. You can no longer talk AT your audience, you have to talk WITH them. http://bit.ly/gnXmQ


Brand InPosition Blog by Jake Crocker - Lessons in Person Branding from the 2009 MTV Video Music Awards. http://bit.ly/A9vOW


Tech brands Google, Blackberry and Apple make gains in Interbrand's Top 100 Global Brands 2009 in spite of the downturn. http://bit.ly/SFs9U


The Power & Danger of Iconography, how superb brand strategy by Obama helped him make history and now could hurt him. http://bit.ly/1foeW2

BrandInPosition's tweet card. PJTV: The Power & Danger of Iconography

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PJTV: The Power & Danger of Iconography


It's On! Southwest Airlines gets motivational with it's business travelers in this tough economy. http://bit.ly/SnPQG


One man and his fruity, innovative brand can, has and will continue to change the world. Welcome back Steve Jobs! http://usat.me/?36196036


Neurologists can see the brain being stimulated. What grey matter is your product or service firing up? http://bit.ly/1aa9TX


Few have done a better job building not just a entertainment brand but an entertainment universe around a personal brand than Tyler Perry


CSM Insights Poll: The state of luxury brands in the new economic reality. Your participation is appreciated: http://bit.ly/4cSSb1


The Disneyfication of your favorite super hero? Major entertainment brands merge as Disney acquires Marvel for $4 Bil. http://bit.ly/roBYd


Target rebrands its store brand as "Up & Up". Good move separating the in-store brand from the brand of the store. http://bit.ly/h6Cxo


Vote for your favorite ad icon & slogan for the advertising walk of fame on Madison Avenue. Go Virginia is for Lovers! http://bit.ly/3Ccolr


Athletic team brands are identifiable by color as well as logos, Bud Light bypassing team usage rights with just colors http://bit.ly/3gJMQw


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