CanadianProgrammatic
@CDNProgrammatic
We're Canada's largest source of fully transparent premium programmatic media. And the most fun with programmatic you've had all day.
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"Denny's on-fleek pitch to millennials: DreamWorks and Sriracha." #headlinesthatmakepeopleover35feelold ow.ly/MD0Ct
What Is Programmatic Buying? How does the ecosystem work? bit.ly/1FNoMaU by @chrispatheiger via @reduxmedia
Programmatic pre-roll: Can your creative keep up with the need for instant gratification? goo.gl/1uROm6
IAB says mobile cannibalizes other media. This shouldn't be a surprise to anyone within 50ft of a 2015 mktng budget. goo.gl/Afffz4
Tips for getting the most out of your RTB budget (starting with 'being realistic'): goo.gl/g8i0hP #programmatic
The beginners' guide to programmatic marketing for B2B: goo.gl/IoIBnk
UI fatigue: The need to centralize programmatic access. goo.gl/MlPK57
Programmatic ad spend in Europe jumped 250% in 2014: goo.gl/OA1pNl
Mobile, native, programmatic: 3 disruptive trends hitting a screen near you. goo.gl/wxyAAr #noteverythingisdisruptive
6 burning questions about programmatic advertising in China: goo.gl/MrxxPM
"Programmatic native: Tragedy of the commons?" This piece deserved a way better headline. goo.gl/qQSwz1
The last piece on viewability standards you'll read (well, at least this week): goo.gl/GKW0eA #programmatic
Magnetic receives US patent for programmatic search retargeting: goo.gl/4bJj6f (this could prove interesting)
Why programmatic creative is like real estate: Location, location, location. goo.gl/E4O7aG
64% of marketers are basing decisions on biased data: goo.gl/AcB4Cv (is this a surprise to anyone who's ever been in a boardroom?)
Lenovo's digital marketing chief is against open RTB. Here's why: goo.gl/C9rByD #programmatic
"5 things that make me question the maturity of digital advertising." goo.gl/PMoEpm (only 5?)
"Will 100% addressable linear tv ever be a reality. Yes." goo.gl/CNvkmO #programmatic
adexchanger.com
Programmatic TV: Parallel Paths To The End Game | AdExchanger
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tim Castree, managing director, North America, at...
Google's going to try real-time data gathering for TV viewership. I think this is going to be very, very interesting. goo.gl/mWR1sF
3-5% of tv advertising will be bought programmatically by the end of 2015: goo.gl/h7KjV0
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