CMOs Unscripted
@CMOs_Unscripted
CMOs Unscripted is where top marketers ditch the script for real talk on brand, AI, CX & leadership—hosted by tech vet Lisa Martin.
When my friend and colleague, Rena Fallstrom, looks into her marketing crystal ball, she sees authenticity as every CMO’s superpower. In Episode 12 of CMOs Unscripted, she joins me to share why vulnerability, honesty, and empathy aren’t just “nice-to-haves”...they’re the…
When I first got into tech 20 years ago, I thought the key to success was knowing everything...every product spec, every data sheet, every slide in the deck. I thought that mastery of the material would equal mastery of the message and result in a sale. So, I memorized what I…
We all should be leading with vulnerability and honesty, not perfection, as Rena Fallstrom shares on the next episode of CMOs Unscripted. The episode drops this Wed, and I fully agree with Rena here. Personally, I embraced vulnerability years ago out of a need to survive in my…
We’ve launched the new Rocket Forum—an intuitive space where customers can connect, collaborate, and share product insights in real time. Learn more about the updated forum, and join the 3,000 new conversations happening each month: rocketsoftware.com/en-us/news/roc…
Even in almost 2026, marketing teams can still be fragmented, with copywriters, ad builders, campaign managers working in silos. As Madhukar Kumar shares on this episode of CMOs Unscripted, agentic AI is changing that! Platforms like his, Robynn, are enabling one marketer to act…
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CMOs Unscripted, Episode 11: Agents, GEO, and the AI-Driven Future of...
This part of my CMOs Unscripted conversation with Madhukar Kumar really hit home for me, as he breaks down marketing into three powerful pillars: - Demand gen: Building pipe and fueling sales - PLG: Putting the product at the center of customer acquisition - Brand: Creating…
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YouTube
CMOs Unscripted, Episode 11: Agents, GEO, and the AI-Driven Future of...
One of several mic drop moments from my guest on today’s newest episode of CMOs Unscripted, Madhukar Kumar. Tune in to hear why he says, in his experience, CMOs and CEOs aren’t just managers anymore; they’re becoming individual contributors again, and with good reason! The…
AI agents aren’t just changing marketing and MarTech…they’re redefining the CMO role itself. I’m super excited for the next CMOs Unscripted episode, where I talk with my mentor and colleague, Madhukar Kumar, about agents, the evolution of GEO, and the next frontier of marketing…
Welcome to the new brand! My team and I are here to transform the way the world talks about technology. With over 20 years in the industry, I bring bold ideas to life through insightful analysis, compelling storytelling, and dynamic hosting. From live broadcasts on The Schwab…
A new episode of CMOs Unscripted drops in 2 days! I sit down with one of my mentors, Madhukar Kumar, former CMO turned CEO & Founder of Robynn, to unpack how agentic AI is rewriting the marketing playbook, from team structures to tech stacks. We cover: - Why agents are the next…
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