Chris Schraft
@CSchraft
President, Time Inc. Content Solutions; The industry's leading source for content strategy, production and distribution across paid, owned and earned media
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The best Twitter strategies help build brands and engaged audiences with relevant and conversationally savvy content bit.ly/LE5pDd
Former Forrester social media analyst Augie Ray poses solid case for why experience matters with social media managers bit.ly/MVwFgp
For Facebook’s new mobile-only ads, AdParlor reports inaugural month June CTRs of 11-15x greater than desktop read.bi/OvGLFl
Facebook taps it's #social data to deliver customized and relevant app recommendations bit.ly/NlKlGm
Content adds an essential component to paid, owned and earned media strategies; drives engagement and amplification bit.ly/NwbMxu
How #social is turning CRM into a 2-way conversation buswk.co/JXbrxS
Companion Brands boost preference and loyalty by giving consumers great #content along the new purchase path: bit.ly/KzOild
What is your brand sentiment? How content marketing can reinforce brand preference and drive loyalty onforb.es/LKY2vi
Marketing data scientists gauge Facebook’s potential by diving into engagement metrics and database opportunities bit.ly/KvXZWx
Marketers must meet the demand for immediate, mobile-optimized #content that consumers demand, in real time bit.ly/L2NnJJ
A return on engagement: How companion brands are building & sustaining relationships with both consumers & influencers onforb.es/JR55R1
Companion brands bit.ly/KzOild that engage in real conversations with consumers develop real relationships bit.ly/Lp82wF
Contextually relevant content will drive platform-appropriate engagement, especially in social media: bit.ly/IF3sdl
Companion Brands < bit.ly/KzOild > develop shareworthy content and earned media drives the most purchase bit.ly/KFMdnQ
On Facebook, brands talk Mother’s Day but the hidden gift that keeps on giving is real time message optimization bit.ly/L8Tilo
How Samsung leverages video & storytelling to influence brand perception and deliver differentiated value to consumers: bit.ly/IC4tiq
Does your brand use content & storytelling to get discovered, build preference & create loyalty? Companion brands do bit.ly/KzOild
RIP display ads? Maybe eventually. But this only reinforces that it's key to engage consumers as a companion brand. bit.ly/IbNkR9
Reminder of importance of editorial expertise & quality journalism when developing brand stories for marketing purposes bit.ly/JlXt72
How to Deliver With Digital: 8 Imperatives for CMOs post.ly/75qqe View from #cmoclub summit
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