ChiefDigOfficer's profile picture. Resources for executives responsible for digital strategy, marketing & transformation. Managed by Tim Bourgeois.

ChiefDigitalOfficer

@ChiefDigOfficer

Resources for executives responsible for digital strategy, marketing & transformation. Managed by Tim Bourgeois.

B2B Growth Marketing Strategies & Tactics Six factors for B2B marketers to consider when developing analytics and reporting strategies. eastcoastcatalyst.com/blog/b2b-growt…


What Is Conquesting? Conquest advertising captures the attention of many senior executives, both marketing and non-marketing alike. eastcoastcatalyst.com/blog/what-is-c…


ChiefDigitalOfficer reposted

Tim Berners-Lee is building the web’s ‘third layer.’ Don’t call it Web3 "Instead of your personal data being scattered all over the web, kept by whoever collected it from you, it should all be stored in one place and under your control." @FastCompany fastcompany.com/90807852/tim-b…

inrupt's tweet image. Tim Berners-Lee is building the web’s ‘third layer.’ Don’t call it Web3

"Instead of your personal data being scattered all over the web, kept by whoever collected it from you, it should all be stored in one place and under your control." @FastCompany 

fastcompany.com/90807852/tim-b…

Cleveland Clinic appoints Rohit Chandra as chief digital officer modernhealthcare.com/people/clevela…


Digital transformation: 3 do's and 2 don'ts. "The path to successful digital transformation is perilous." via @JacksonShaw, @4enterprisers enterprisersproject.com/article/2022/1…


The digital transformation of agriculture in Indonesia "The traditional agriculture sector in emerging markets is being transformed by digital technologies and can be viewed from the lean startup lens." via @BrookingsInst, @leslygoh brookings.edu/blog/future-de…


Deactivate your digital-marketing autopilot via @McKinsey | #digitalmarketingstrategy "Relying on agencies and aggregators to manage your digital spend may trade competitive advantage for convenience. Companies like KFC are taking a different approach." mckinsey.com/business-funct…


J.C. Penney Names Two Retail Veterans to Boost Digital Efforts via @WSJ The department-store chain named Sharmeelee Bala as CIO and Katie Mullen as CDO and transformation officer. wsj.com/articles/j-c-p…

wsj.com

J.C. Penney Names Two Retail Veterans to Boost Digital Efforts

The department-store chain is tapping tech talent from Gap and Neiman Marcus as part of a digital revamp.


How can we ensure a safe and equitable digital transformation? via @wef weforum.org/agenda/2022/01…


Last week, Memorial Sloan Kettering Cancer Center announced that Rémy Evard will be its new chief digital officer. via @HealthITNews, @sloan_kettering healthcareitnews.com/news/new-chief…


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