seroundtable.com/google-ads-pma… "Google told me that this continues to provide advertisers with the visibility they are seeking."
seroundtable.com
Google Ads Performance Max Gets Segmentation In Asset Reporting & More Channel Performance Report...
Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers...
searchenginejournal.com/google-quietly… "Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget. "
searchenginejournal.com
Google Quietly Announces Search Partner Network Placement Visibility
Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.
We are thrilled to announce that ClickToast has earned a Google Premier Partner status for 2025! This means ClickToast is in the top 3% of agencies in the US. #GooglePremierPartner #GoogleAds #digitaladvertisingagency
Some eagle-eyed Google Search users have spotted a paperclip icon on the search bar, which allows searchers to upload a file and ask a question about it. seroundtable.com/google-search-… #digitaladvertising #GoogleSearch
seroundtable.com
Google Search Testing Attach File To Search Bar (Ask Anything About A File)
Google Search is testing adding a paper clip icon to the search bar, next to the voice search icon, next to the lens icon and the search button. This seems to also you to search a file you upload and...
As we step into the New Year, we’re thrilled to share our formalized mission: empowering our team, elevating our clients, and extending our success through annual charitable giving. Read our full mission statement! ow.ly/IH4r50UElhf #digitaladvertising #adagency
clicktoast.com
Mission Statement | ClickToast Digital Advertising
At ClickToast, our mission is built upon three core commitments: empowering our team, elevating our clients, and enhancing our community.
Google is releasing a Customer Match beta on Google Analytics that incorporates first-party data directly in Analytics. This is a more streamlined, automatic approach to Customer Match. searchenginejournal.com/google-rolls-o… #GoogleAds #digitaladvertising #GoogleAdsUpdates
searchenginejournal.com
Google Rolls Out First-Party Data Solution For Analytics Users
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies.
Meta’s Advantage+ Shopping (ASC) campaign is an automated advertising solution designed to help businesses maximize online results by leveraging Meta’s advanced machine learning. Read more! ow.ly/SLnm50UpjUK #digitaladvertising #Metaads #Facebookads #AdvantagePlusShopping
Starting some time next year, advertisers will no longer be able to create new Call Ads, and existing Call Ads will eventually be transitioned to Responsive Search Ads. seroundtable.com/google-ads-to-… #GoogleAds #digitaladvertising #GoogleAdsUpdates
seroundtable.com
Google Ads To Sunset Call Ads
Google Ads will be sunsetting call ads sometime next year and will be migrating those to responsive search ads. Google wrote, "Call ads are being upgraded to responsive search ads to enable new...
A nice pre-holiday update from Google! For some advertisers, Chrome will start automatically showing Merchant Center promotions in the address bar. #GoogleShopping #GoogleAds #digitaladvertising seroundtable.com/google-chrome-…
Advertisers can now set "page-specific assets" that Google users to create customized creative assets. This has the potential to make ads more effective by improving alignment between creative and context. searchengineland.com/google-ads-pag… #GoogleAdupdates #digitaladvertising #PPCupdates
Google appears to be quietly rolling out a new campaign setting called "gross profit optimization," which applies gross profit margins advertisers specify within the Ads platform's conversion settings. seroundtable.com/google-ads-gro… #GoogleAdupdates #digitaladvertising #GoogleAds
Best Plumber, a full service plumbing company, was seeking a way to effectively grow their service pipeline. Within just a few weeks of partnering with us, they sold their largest job to date. Read more here: ow.ly/Iuos50TQNHY #GoogleAds #digitaladvertising
clicktoast.com
Best Plumber Case Study | ClickToast Digital Advertising
Within 30 days of launching new ClickToast-managed campaigns, Best Plumber sold their largest job to date and decreased cost per lead by 77%.
YouTube Shorts now allow videos up to 3 minutes. Other new features include templates, trend info, AI generated backgrounds, and more. blog.youtube/news-and-event… #GoogleAdupdates #YouTubeupdates #digitaladvertising
A few exciting Performance Max updates from Google: 1. Campaign-level negative keywords! 2. Creative asset-specific conversion breakdown 3. New AI image generation options 4. Impression share reporting #performancemax #digitaladvertising #googleadupdates blog.google/products/ads-c…
Google has announced that Video Action campaigns will be switched to Demand Gen campaigns automatically starting in Q2 2025. After that, standalone YouTube Video campaigns will need to use manual bidding or views/impressions-centric bidding. #googleadupdates #digitaladvertising
It's now possible to set up outbound click events, including button clicks directing to other websites, via Google Analytics without any required code changes on the website. #googleanalytics #conversiontracking support.google.com/analytics/answ…
Google is releasing a new Tag Diagnostics tool--integrated in Ads, Tag Manager, and Analytics--to help ID and fix measurement issues. 🤓🕵 #️googleupdate #conversiontracking support.google.com/google-ads/ans…
Google is now offering more granular asset-specific conversion metrics for Performance Max campaigns. This is helpful for identifying low-performing elements, which was previously harder due to the heavy automation in the campaign. #performancemax #googleads #digitaladvertising
Google is getting rid of Smart Campaigns, replacing them with Performance Max. This is in line with Google's overall shift in recent years toward more automation features, cross-network campaigns, and Smart Bidding. #googleads #performancemax searchengineland.com/google-phases-…
searchengineland.com
Google phases out Smart Campaigns in favor of Performance Max
Google's shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution.
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