Fathi
@ClientlessCopy
The clientless copywriter | Ex-Rank & Rent Agency → $10K+/mo | Helped 300+ founders build personal brands. Write once, profit forever.
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Clientless copywriting means writing for products you own rather than for clients or for some boss. Instead of trading time for money, you create assets that generate revenue continuously, for yourself. -No client drama or revision cycles -Unlimited earning potential not tied…
If your paragraph has 4+ sentences, break it up. Mobile screens are small. Attention spans are smaller. One thought. One paragraph. New thought? New paragraph. Simple rule. Massive impact.
Lists organize chaos. They promise structure. They deliver clarity. "3 steps..." "5 mistakes..." "7 secrets..." Brains love ordered information. Give them what they crave.
Adjectives weaken nouns. Adverbs weaken verbs. "Very hungry" → "Starving" "Extremely tired" → "Exhausted" "Really fast" → "Lightning-quick" One strong word beats two weak ones. Every time.
Leading by example beats giving advice every single time. Actions speak way louder.
Your first version won't be perfect. Ship it anyway and improve along the way.
The person willing to do what others won't eventually lives how others can't.
You'll never feel completely ready. Sometimes you just have to jump anyway.
ngl.link/clientlesscopy AMA about copywriting, marketing or myself. Keep it professional, this is free game.
Never use "many" or "several." "Many people use this" → "47,000 people use this" "Several ways to improve" → "5 ways to improve" Vague = unbelievable. Specific = credible. Always add numbers.
Write in the present. "You're reading this now" beats "You'll be reading this" "This works" beats "This will work" Present feels immediate. Immediate feels urgent. Bring them into now.
"There's no money in copywriting" --Client work (retainers, project fees) --Digital products (templates, swipe files, guides) --Courses (teaching others to write) --Coaching (1-on-1 copy reviews) --Memberships (ongoing access to resources) --Newsletters (paid subscriptions)…
Search and destroy these: Just Really Very Quite Somewhat Rather They add nothing. They weaken everything. Strong copy doesn't need cushions. Delete them all.
Hook them in 10 words or less. No setup. No context. Just impact. "Your headlines are killing your reach." "Most writers make this mistake daily." Get to the point. Fast.
Lead by doing, not by talking. Actions build trust faster than any speech.
Do work that scares you a little. That's where real growth happens daily.
Tell them exactly what to do. Not: "Check it out" Yes: "Click the link below" Not: "Get involved" Yes: "Comment your answer" Not: "Learn more" Yes: "Read the full guide" Vague CTAs get ignored. Clear CTAs get clicks.
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