CommSense
@CommSenseROI
We’re a fully domestic bilingual, bicultural contact center helping organizations better communicate with Spanish-speaking audiences in the U.S.
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Numbers to know: 84% of Hispanic millennials are living in a house with children under the age of 18 (vs. 62% of non-Hispanic millennials) ow.ly/Wvai30k9kUa #hispanic #millennials #generations
A variety of factors make this a key moment for #Latinas as consumers. They include age, increasing household income, larger household size, and the fact that children are more likely to be present in their homes. ow.ly/7FlH30k9kOC #consumerinfluence
88% of contact centers say customer service/experiences are the main driver of growth (up from 71% in 2015) ow.ly/OPwT30k9kKv #contactcenters #customerexperiences #statstoknow
In 2017, U.S. #Hispanics formed 265,000 new households—accounting for 28.6% of total household growth across the country ow.ly/265830k9kHP #hispanics #homeowners #bignumbers
80% of U.S. population growth between 2015 and 2020 will come from minorities—with Hispanics accounting for 50.6% of this growth ow.ly/pEUO30k9kCg #hispanic #population #buyingpower
Auto purchases by Hispanic buyers are on track to double from 2010 to 2020, growing at a pace of 116% ow.ly/1mdK30k9kwJ #hispanics #statstoknow
DYK: Hispanic parents are almost 40% more likely to bring their kids along to the grocery store ow.ly/trBh30k6UPA #hispanicmarketing #parents #stats
A trio of stats on the U.S. Hispanic population that may surprise you. ow.ly/2LUd30k6UMF #hispanicmarketing
Don’t assume just using Spanish is all there is to Hispanic marketing. ow.ly/Kedm30k6UGZ #multicultural #hispanicmarketing
Integrating cultural insight into marketing enables brands to provide more emotional resonance. ow.ly/11wZ30k6UBx #hispanicmarketing
Called Copa de la Diversión (translated as “Fun Cup), the 33 participating teams worked with their local Hispanic communities to develop alternative team brand identifies to represent the region’s Hispanic heritage. ow.ly/pNA130k6Uy3 #hispanicmarketing
CNN en español aims to get a better sense of how many Americans are watching the network. ow.ly/3t1330k6UtS #CNNenespanol #ratings #hispanic #spanish #viewers
DYK: At an average household size of 3.25, #Hispanics have the largest household size of any racial or ethnic group in the U.S. ow.ly/vpwq30k6Ung #homeownership #stats #marketing
#Hispanics have helped fuel growth of the home market in the United States over the past two decades—and their numbers continue to look strong. bit.ly/2rYMhOS #homeownership
Hispanics are the only racial or ethnic group that’s homeownership rate has increased for three consecutive years. ow.ly/2bBn30k2XO7 #hispanic #homeowners
Not every #marketing message translates smoothly from one language or culture to another. ow.ly/Refw30k2XJu #lostintranslation
U.S. Hispanic homeowners have accounted for 46.5% of overall homeownership growth since 2000. ow.ly/fXwI30k2XF2 #hispanic #homeowners
How can you manage all the necessary channels to communicate with customers effectively? ow.ly/cH6W30k2XvN #customercommunication
Research shows there are search differences between Bilingual, English-dominant, and Spanish-dominant Hispanics. ow.ly/pTjo30k2XpW #hispanic #bilingual #googlesearch
46.2% of U.S. #Hispanics owned a home in 2017 (up from 46% the previous year). ow.ly/G6LP30k2X8i #homeownership #stats
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