Common Goal
@CommonGoal
We’re in this together. Common Goal is a creative studio that works collaboratively with partners who lead by example and challenge convention.
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A quick process from 0 to 90— made infinitely easier by @GrantWahl himself. We workshopped names, visual directions and more before honing in on an "analog meets contemporary" vision that used loud (but soccer-adjacent) colors to cut through the noise on small screens.
Loved working with my friends @nathenmcvittie and @ThatDamnYank of @CommonGoal on the branding and identity of my new podcast. They do amazing stuff and you should consider hiring them. Subscribe to the podcast here: podcasts.apple.com/us/podcast/f%C…
I am so proud. All the hard work of the last couple of days paid off. Today we opened the doors to our Sports Facility in Warwick, NY for the first time. Big project, big ambitions! @hudsonsportscom 🦊#HSC #HomeOfChampions #Warwick
A pleasure to work with the whole crew on starting up such an exciting project in the Hudson Valley. Be on the look out for more assets to come 👀 @hudsonsportscom @FoxSoccerAcadNY @FuchsOfficial
An identity on the big stage. @CalUtdFC scrimmaged the @USSoccer_MNT and it's fantastic to see the brand slowly come to life.
🎥⚽️ Looking for (non-Galaxy, non-LAFC) MLS fans based in LA to participate in a fun video project with pro players for a good cause. Shoot us a DM if that's you! 📬
Big fan of the work @commongoal_ do (the one that isn't Mata's charity, although they're incredible too). This is a great idea for PL clubs launching a kit to a foreign audience. #SportsBiz
🤝🖊️ Signed, sealed, delivered. 🇺🇸🏴 @cpulisic_10 to @ChelseaFC marks another chapter in the club's growing stateside history. 🗽🏙️ Here's another we helped bring to life, as the club launched its 2015/16 home kit in NYC. This is Blues in the Boroughs: whereisfootball.com/bluesinboroughs
🤝🖊️ Signed, sealed, delivered. 🇺🇸🏴 @cpulisic_10 to @ChelseaFC marks another chapter in the club's growing stateside history. 🗽🏙️ Here's another we helped bring to life, as the club launched its 2015/16 home kit in NYC. This is Blues in the Boroughs: whereisfootball.com/bluesinboroughs
Happy Holidays to you, friends. 2018 was...well, it was definitely a year. We live in a world with mighty challenges, but are grateful for clients & friends who give us such hope. We hope it was a fulfilling year for you—one of good health & happiness. May 2019 be even better.
wow! I love all of this, seriously great work! 😍
We actually took inspiration from California Surf and LA Aztecs of old and tried to weave their identities into this in a subtle way. We had originally considered a full Surf/Aztecs brand update, but it was decided to go in a different direction.
🤝🖊️ Signed, sealed, delivered. 🇺🇸🏴 @cpulisic_10 to @ChelseaFC marks another chapter in the club's growing stateside history. 🗽🏙️ Here's another we helped bring to life, as the club launched its 2015/16 home kit in NYC. This is Blues in the Boroughs: whereisfootball.com/bluesinboroughs
🌴🌊⚽️ Soccer in Paradise. New work for @PacificRimCup, who are bringing the beautiful game back to Hawaii's beautiful shores. [Special thanks to our creative partners @Turfmapp, @Moalifc & Paradise Soccer Club.]
Blues in the Boroughs, for @ChelseaFC. Showcasing the passion of fans in New York City: whereisfootball.com/bluesinboroughs (July, 2015) #CommonGoal
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