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New data drop: 39% of consumers say AI tools strongly influences their shopping decisions 🤖 From discovery to purchase, AI is rewriting each step of the buying journey. Check out more insights from our Global 'AI-Powered Shopper Study' on The Prompt @Greenbook ↓…

We don’t need faster research. We need living research. For years, our industry chased speed: automated surveys, real-time dashboards, always-on trackers. We got speed, but not confidence. Now the shift is deeper. AI-led Research Platforms are able to 1) hear thousands of real…

Most research feels like work. Sarah Snudden, Head of US Consumer Insights at JDE Peet’s, found a way to make it feel like play—while pulling richer data in hours, not weeks. Her team uses conversational qual to: ⚡ Keep up with the speed of business 💡 Get depth quant can’t…

15-min talk at #TMRE with Sarah Snudden from JDE. Took out the most important clip! #Multimodal gets you to the next level of depth in insights vimeo.com/1131840641/d19…

Data without context is dangerous. Dashboards point to the change. Surveys hint at the preference. But only qual explains the decision. Why did the ad flop? Why did the “winning” concept fall flat in real life? Why did “simple” onboarding frustrate users? Because numbers can’t…

7 signs you’re ready for modern qual 🚨 - The what is clear, the why is missing. - Response rates keep dropping. - Open ends aren’t giving depth. - Big bets lack context. - Data → decision takes weeks. - Stakeholders want stories, not stats. - Your team spends hours cutting…

I’ve lost count of how many times I’ve heard: “Testing slows us down. Let’s launch and learn.” And then… the campaign misses the mark. Teams scramble. Budgets bleed. Launches stall. It turns out: skipping research is the slow path. Insight-first teams move faster. Why? They…

Dieter sees it happen all the time: “Researchers get so many requests. They’re all coming in their way. They really have to pick and choose which ones they’re gonna go to and which ones they just don’t have time for.” It’s not that the other requests are bad. They just don’t…

A Fortune 500 team spent six figures on an AI dashboard. Weeks later: more screenshots, same decisions. What flipped the script: - Conversational AI that asks smart follow-ups - Instant themes with confidence scores - Clips leaders can review in 3 minutes and sign off 🎯 The…

Your qual backlog isn’t a research problem. It’s a cycle-time problem. Old stack: 7 steps, weeks of coordination, 40–60 hours of manual coding. New stack: async interviews, automated theming, video-linked evidence in hours. We break it down across speed, cost, depth, and data…

🚨 What does research debt look like? Not enough time. Too many requests. Only the “critical” projects make the cut. Everything else? Slips through. Quietly. Repeatedly. “Teams of 20–30 serve orgs ten times their size. With an AI copilot, research capacity goes tenfold — from…

Your execs don’t want raw transcripts. They want clarity, speed, and security they can trust. The Ultimate Guide covers: - ROI math to win finance - Security and SSO checklists to satisfy IT - Insight libraries that keep leadership aligned Link here: conveo[dot]ai/ai-guide

Welcome, time traveler. If you're watching this, you’ve just walked into a consumer insights department that no longer functions like the one you knew. 🕰️ Here’s what changed. “Using the old methods with the superpowers Conveo gives you is tremendous.” “I can’t see a world…

The hidden cost in qual isn’t moderation fees. It’s the weeks of delay. Every extra week = higher opportunity cost, missed windows, slower pivots. AI-moderated research shrinks cycles from months to days. ROI benchmarks and framework: conveo[dot]ai/roi-2025

“People get into the flow of answering — just like when you’re talking to a person.” They don’t pause. They don’t ask “Is this live?” They just talk. And the AI? It listens. Picks up tone, phrasing, intent. Knows when to nudge. When to go deeper. It’s trained on scale — but it…

Traditional qual didn’t die of natural causes. It was killed by slow timelines and 5-figure invoices. AI tools are rewriting the playbook: 1. Hours, not weeks 2. 75% lower costs 3. Honest, global conversations at scale We just broke down the 15 best AI qual tools for 2025…

Rik doesn’t ship for speed. He ships for care. You’ll hear Rik talk about bugs like they’re splinters in the soul. “When something’s broken, we feel it.” That’s not a metaphor. That’s the culture. In a team obsessed with insight quality, engineering isn’t “done” when it works.…

Multimodal = more than words. Here’s what Conveo can capture in one study: ✅ Verbal — what participants say ✅ Visual — what products/brands appear in frame ✅ Emotional — how faces and tone shift moment-to-moment ✅ Contextual — actions, settings, and rituals In the coffee…

🎯 Pieter, Head of Insights @ Edgard & Cooper 🐶 “Conveo nails the ‘why,’ so we can nail the strategy.” When consumer understanding runs deep, everything else aligns faster—strategy, product, messaging. Here’s how Pieter’s team experiences that every day with Conveo:…

Louis: CMI is my special forces. Conveo is their jetpack. ⚔️📊 Marketing isn’t just a brand game. It’s a speed game. And in FMCG, the quickest wins. When I hit a wall, I don’t guess. I say: “Fix it with consumer insights.” But not just any insights. Real ones — at scale, in…