DavidMLaCombe's profile picture. Fractional Chief Marketing Officer | Helping Businesses Grow

David LaCombe

@DavidMLaCombe

Fractional Chief Marketing Officer | Helping Businesses Grow

SEO Wizards: Would a website’s search be penalized if its blog has many backlinks to its own domain? Paging @GregGifford and @SemrushAcademy.


How to manage a stalled opportunity. 1️⃣ Shrink the size of the change. 2️⃣ Guide the journey. 3️⃣ Measure and improve. There is science behind this approach. DM me for more info on how to revive a stalled opportunity. #fractionalcmo #BusinessGrowth

DavidMLaCombe's tweet image. How to manage a stalled opportunity.

1️⃣ Shrink the size of the change.

2️⃣ Guide the journey.

3️⃣ Measure and improve.

There is science behind this approach. 

DM me for more info on how to revive a stalled opportunity.

#fractionalcmo #BusinessGrowth

Humbled to be featured by the @nyuspsimc team.

Exec. Master's in Marketing & Strategic Communication student @DavidMLaCombe is a self-employed fractional CMO for a number of small businesses. "This program is a great fit for anyone who wants to assume broad responsibility as a marketing leader." sps.nyu.edu/homepage/acade…

nyuspsimc's tweet image. Exec. Master's in Marketing & Strategic Communication student @DavidMLaCombe is a self-employed fractional CMO for a number of small businesses. "This program is a great fit for anyone who wants to assume broad responsibility as a marketing leader."
sps.nyu.edu/homepage/acade…


Strategy is what protects us from attractive distractions and other shiny objects.


Don't quit before the magic happens. Keep pushing. Your breakthrough could be right around the corner.


Stop guessing about your ideal customers. I'm sharing the exact process I use to help clients develop a customer-centric value proposition that creates more sales. DM me to setup a time for us to chat about how we can attract more customers to your business. #MarketingStrategy

DavidMLaCombe's tweet image. Stop guessing about your ideal customers.

I'm sharing the exact process I use to help clients develop a customer-centric value proposition that creates more sales.

DM me to setup a time for us to chat about how we can attract more customers to your business.

#MarketingStrategy

Consistency is the secret sauce for success.


Change is often perceived as a threat. Fact: There is no incentive to change until the effort, risk, and cost of the change is viewed as much more valuable than the status quo. #MarketingStrategy #ChangeManagement #growthmindset

DavidMLaCombe's tweet image. Change is often perceived as a threat.

Fact: There is no incentive to change until the effort, risk, and cost of the change is viewed as much more valuable than the status quo.

#MarketingStrategy #ChangeManagement
#growthmindset

Happy National Take Your Dog to Work Day!

DavidMLaCombe's tweet image. Happy National Take Your Dog to Work Day!

Check out my latest article: Using Artificial Intelligence to Have a Simulated Conversation with Grumpy Steve Jobs linkedin.com/pulse/using-ar… via @LinkedIn


My latest blog is about why and when a business should seek a fresh perspective. The blog includes one of my favorite stories about how Airbnb went from being a broke startup to hosting 1.4B guests worldwide. #fractionalcmo imperativesdelivered.com/blog/the-power…


Many customers prefer online research over speaking to sales reps. They check our social media before deciding to purchase, expecting job role-specific content. Over half have delayed or cancelled purchases due to lack of personalized content. #fractionalCMO #marketingstrategy

DavidMLaCombe's tweet image. Many customers prefer online research over speaking to sales reps. They check our social media before deciding to purchase, expecting job role-specific content. Over half have delayed or cancelled purchases due to lack of personalized content.

#fractionalCMO #marketingstrategy

Traditional marketing tactics are like throwing spaghetti at the wall and hoping something sticks. It's time to ditch the outdated methods and adopt account-based marketing for precise targeting and personalized experiences. #fractionalcmo #accountbasedmarketing

DavidMLaCombe's tweet image. Traditional marketing tactics are like throwing spaghetti at the wall and hoping something sticks. 

It's time to ditch the outdated methods and adopt account-based marketing for precise targeting and personalized experiences.

#fractionalcmo #accountbasedmarketing

Monday Marketing Tip: Growth Accountability Make sure every single employee has a deep understanding of the organization’s core purpose, ideal customer, and growth goals...and hold everyone accountable for business results. LinkedIn: loom.ly/Sx7b_no #fractionalCMO

DavidMLaCombe's tweet image. Monday Marketing Tip: Growth Accountability

Make sure every single employee has a deep understanding of the organization’s core purpose, ideal customer, and growth goals...and hold everyone accountable for business results.

LinkedIn: loom.ly/Sx7b_no
#fractionalCMO

Talking with Michelle @mace_curran about how keynote speakers are strategic partners to organizational leaders. The role speakers play in organizational transformation transcends the podium. #fractionalCMO #businessgrowth #keynotespeaker #impostersyndrome

DavidMLaCombe's tweet image. Talking with Michelle @mace_curran about how keynote speakers are strategic partners to organizational leaders.

The role speakers play in organizational transformation transcends the podium.

#fractionalCMO #businessgrowth #keynotespeaker #impostersyndrome

Every customer touchpoint, every message, every promise is branding. Stand out, or fade out. Here are 7 ways to differentiate your brand. #fractionalcmo #brand

DavidMLaCombe's tweet image. Every customer touchpoint, every message, every promise is branding.

Stand out, or fade out. Here are 7 ways to differentiate your brand.

#fractionalcmo #brand

Leaders bring the weather. We set the tone. Our teams watch to see how we react to setbacks. At the end of the day, strategy execution is difficult. If your leaders are afraid of failing, your strategy doesn't have a prayer in succeeding. #fractionalcmo #leadership

DavidMLaCombe's tweet image. Leaders bring the weather. We set the tone. Our teams watch to see how we react to setbacks.

At the end of the day, strategy execution is difficult. If your leaders are afraid of failing, your strategy doesn't have a prayer in succeeding.

#fractionalcmo #leadership

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