David - Authentic Marketing
@DavidWritesCopy
Authentic Marketing & Copywriting // Sell your stuff, not your soul. // Strategic Copy & Belief Building for honest brands.
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Copywriting is the science of BELIEF BUILDING. Ask yourself: What beliefs do I need to build in my audience ...to make my offer irresistible? The job of your copy is to build that belief before you drop the offer. This holds true for any medium.
Hey you. "Twitter Growth Coach" Stop shitting on 9 to 5 people. They grow your food.
THIS is why HEADLINE TEMPLATES don’t work The concept every copywriter NEEDS to master is: Awareness Levels. Still confused about what they are? I’ll make it easy for you. - A good old value thread – Here is what we’ll do:
What I do when I don't feel like writing? I don't. Whole reason I got into this is being my own boss.
Getting first clients hack 2 Email Ghostwriting 1. Pick a niche 2. Get on 20 lists 3. Find those that suck 4. Write 400% better mails (unasked) 5. Send them in with irresistable offer
First clients hack: I worked my first clients free. Then results based. But when I got my first bigger client, i did not want money. This was my payment: 2 shoutouts on their social media. 3 weeks shoutout in their Newsletter. Got me 3 new clients. All paid. Be tactical.
Smaller clients = bigger smile Bigger clients are more $ (And easier work) But smaller clients can be sooo rewarding at times Celebrating every conversion like christmas. Seems I have Whatsapp alerts for conversions turned on today "Whoa! Looook!" Somebody's really happy 😂
If you can't take a day off from your business without stressing. You don't have a business. You have a prison.
Boy, was I wrong... When I started direct response I had 12 years as a ghoswriter (blogs) under my belt. Easy cake, I thought. Write I can. Wrong. Turns out: Direct Response copy is not really about writing. Its about thinking, psychology & tactic. Learn the big picture.
Raise prices or overdeliver? If you hear "You should sell this at double the price!" Are you doing it right or wrong? Both. You are doing it right For your digital entry product You are doing it wrong For your higher/DFY services. Blow minds up front Charge fair in the end
Copywriting mind-shift: Don’t try to persuade. Try to show. Instead of persuading them THAT your product will solve their problem Show them HOW your product will solve their problem. A few ways to do that:
If you want to succeed as an entreprenur, you have to cut ties with friends, family and children. They're just a distraction from the grind. Also: You can still buy a new family when you're rich.
Real Life Leads Got a massage. Good one. (Referral) "How is business?" "Ok, could be better." "You do online?" "Not really." "Want me to help you?" 2 weeks later. She now gets leads every other day. Mind blown. Recommends me to her clients. Now I get leads every other week.
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