Dearin & Associates
@DearinAssociate
Helping companies succeed in international markets 🌏 Advisors to globally ambitious founders 🚀 Strategy → Market Entry → Growth
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History is clear: protectionism weakens competitiveness rather than strengthening it. @CynthiaDearin’s latest blog examines what past trade barriers teach us - and why global engagement still matters for growth today. 🔗 dearinassociates.com/protectionism-… #protectionism #tariffs…
Counter-argument: In rare cases, fast aggressive trade action makes sense, China especially. Subsidies, IP theft, dumping, coercion. WTO is slow. Some say presidents need tariff authority. But where’s the line? Targeted enforcement vs blanket tariffs, now before the Court.
If tariffs don’t work and escalation would be catastrophic, what does responsible pressure look like? Trade can support human dignity only when it’s targeted, coordinated, and disciplined. Blanket punishment doesn’t change regimes; it changes who pays.
Most NZ businesses don’t fail offshore — they stall. In March 2026, @DearinAssociate hosts Blueprint for International Success in Auckland. A one-day working forum for founders serious about global growth. Limited early bird ticket codes — DM me 📩 #InternationalGrowth
The Global Brand Pulse – Wearable Tech Edition 👓 This week: AI glasses in China, screenless AI devices, and health wearables shifting into longevity. If you’re building an international brand, these signals show where demand, investment + innovation are moving fast.
The key question for Australian exporters now is: What next? How do you convert this policy shift into long-term commercial advantage? Download the U.S. Export Strategy Playbook - a guide to strengthen your U.S. market presence in 2025: dearinassociates.com/usa-export-str…
Global expansion doesn’t fail because markets are hard — it fails because teams overcomplicate the process. Mike Todd @twodeck breaks down how simplifying your strategy creates real momentum: 👉 dearinassociates.com/simplify-globa… #goglobal #internationalbusiness #trumptrade
Most companies think of supply chain as an operational function. Kelly-ann Maxwell shows why it’s actually a growth lever - and how smart brands use it to win market share: 👉 dearinassociates.com/supply-chain-g… #goglobal #supplychain #internationalbusiness
The U.S. just scrapped #tariffs on Australian #beef, coffee + bananas — a major reset in food trade policy. It’s a window of opportunity for exporters who can move quickly. Our founder @CynthiaDearin breaks it down: dearinassociates.com/trump-tariff-p… #TrumpTariffs #internationaltrade
It’s not always the best product that wins - it’s the best-marketed one. Kelly-ann Maxwell shares why marketing shouldn’t be the first budget cut and how leading brands stay visible in tough times. 👉 dearinassociates.com/best-marketed-… #marketing #branding #internationalbusiness
Feeling the pressure of global competition? 🌎 NZ beauty brands are rising by leveraging natural ingredients and a global mindset—carving space alongside Korea’s beauty dominance. Read Kelly-ann Maxwell’s insights: 👉 dearinassociates.com/nz-vs-kbeauty-… #goglobal #beauty
Why are “everyday luxuries” becoming non-negotiable for consumers? In his latest piece, Mike Todd twodeck breaks down the behavioural shifts driving premiumisation, and what global brands should do next: 👉 dearinassociates.com/everyday-luxur… #branding #goglobal #internationalbusiness
Expanding into Asia? Think again before assuming it will be easy. Kathryn Read highlights the five costly mistakes brands make - and how to turn risk into opportunity: 👉 dearinassociates.com/5-costly-mista… #goglobal #internationalbusiness #asia
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