DesignAware's profile picture. Examples of how design choices serve to surprise, delight—and frustrate.

Design Aware

@DesignAware

Examples of how design choices serve to surprise, delight—and frustrate.

Clever ad placement from @AirCanada on @Gawker this afternoon.

DesignAware's tweet image. Clever ad placement from @AirCanada on @Gawker this afternoon.

The protective jacket on a @KryptoniteLock turned this 'no parking' sign into an elevated bike rack.

DesignAware's tweet image. The protective jacket on a @KryptoniteLock turned this 'no parking' sign into an elevated bike rack.

Spotted this claw on top of a hydrant in NYC this morning. Does anyone know what this is designed to do?

DesignAware's tweet image. Spotted this claw on top of a hydrant in NYC this morning. Does anyone know what this is designed to do?

Spotted this @Athleta window in transition today. The mannequins aren’t clothed, but it still kind of works.

DesignAware's tweet image. Spotted this @Athleta window in transition today. The mannequins aren’t clothed, but it still kind of works.

Design Aware reposted

This chain of locks allows 10 separate people to open the gate with their own key.

PainPoint's tweet image. This chain of locks allows 10 separate people to open the gate with their own key.

Fun instructional foldout from @TrunkClub on folding a suit jacket for travel.

DesignAware's tweet image. Fun instructional foldout from @TrunkClub on folding a suit jacket for travel.

Design Aware reposted

In honor of Prince, an early look at next week's cover, "Purple Rain": nyer.cm/G6UMqot

NewYorker's tweet image. In honor of Prince, an early look at next week's cover, "Purple Rain": nyer.cm/G6UMqot

Politics aside, ice cream flavor "Bernie's Yearning" is cleverly designed — the consumer redistributes the chips. berniesyearning.com


Clever riff on the concept of "wearables," by @Audi.

DesignAware's tweet image. Clever riff on the concept of "wearables," by @Audi.

Did the designer of this banner intend to be so ambiguous? — Who is this person? Is he a cyber defender or a hacker?

DesignAware's tweet image. Did the designer of this banner intend to be so ambiguous? — Who is this person? Is he a cyber defender or a hacker?

Come on, soap dispenser. You only had one job.


Interesting design choice: Why "wood paneling" as the background of this window decal for @PandaExpress?

DesignAware's tweet image. Interesting design choice: Why "wood paneling" as the background of this window decal for @PandaExpress?

Shouldn't it have read "fantastacos"?

DesignAware's tweet image. Shouldn't it have read "fantastacos"?

Regarding that window @LouisVuitton, what a difference half a day makes. Design win!

DesignAware's tweet image. Regarding that window @LouisVuitton, what a difference half a day makes. Design win!

The latest example in the lets-pair-chocolate-with-things-unexpected craze. (From @ritter_sport.)

DesignAware's tweet image. The latest example in the lets-pair-chocolate-with-things-unexpected craze. (From @ritter_sport.)

Love the brass manageries that are currently in the windows @savannahsanmo.

DesignAware's tweet image. Love the brass manageries that are currently in the windows @savannahsanmo.
DesignAware's tweet image. Love the brass manageries that are currently in the windows @savannahsanmo.

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