Design CPQ
@DesignCPQ
Rethinking how we design websites. From @zeldman. See also @AListApart @ABookApart @AnEventApart @TheBigWebShow @StudioZeldman
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Sunday. It's Sunday, a day off. Instead, my guts are obsessed with writing the curriculum for a video series titled "Understanding Layout". What do you want to understand about how the entire system of layout works on the web? To understand about how to imagine a design?
The roots of DesignCPQ – said best by those who said it first.
“Websites must be designed from the inside out, with primary focus on the _core tasks its users need to accomplish_.” The Core Model: Designing Inside Out for Better Results by Ida Aalen. Old gold from @AListApart. alistapart.com/article/the-co…
The slides from my @AnEventApart Chicago presentation are available on @benotist. #AEACHI noti.st/zeldman/vn6YlR…
noti.st
Beyond Engagement: the Content Performance Quotient by Jeffrey Zeldman
Our products are tasked with providing ever-higher levels of “engagement.” But should they be? For many sites, analytics demonstrating high levels of “engagement” may actually be signs of failure....
measuring the usefulness of Websites: lukew.com/ff/entry.asp?1… my notes from @zeldman talk at #aeachi
✩ The USAA website ranks high in @DesignCPQ. Optimized to work when the person accessing the site or calling support is on a submarine, with extremely limited connectivity, it’s also #a11y compliant. Hat tip: @martinibot. #CS #UX #DesignCPQ usaa.com
At this point, I’m pretty sure that the tech industry uses “engagement” as a euphemism for “addiction.”
Making good behind-the-scenes progress with the studio.zeldman site redesign. It’s amazing how many UX and UI problems you can avoid just by cutting content to the bare, vital minimum. Find the bit that actually matters to your customer, and deliver the hell out of it.
Think of your company’s website as one of @sarah_edo’s new articles, and omit everything after the most important part. That’s #designCPQ.
When I first started to write technical articles: "I should leave the most important part until the end so they read through the whole thing!" Now: "I should put the most important part at the beginning so they don't have to read the whole thing!"
☛ Have frozen the code on my @AnEventApart 2018 presentation and am polishing delivery in rehearsal. The new speech comes in at an impassioned 57 minutes, with no dead time.
The inspiration for @DesignCPQ: @fredgatesdesign’s redesign of the @ClassroomInc homepage—collapsing many pages worth of content into a fast-reading, visually engaging page—has gone live. @studiozeldman helped with the content. classroominc.org
Notes from @zeldman's talk on the Content Performance Quotient @designcpq here: hookedoncode.com/2018/04/beyond… @aneventapart
hookedoncode.com
The Content Performance Quotient | Jeffrey Zeldman-Hooked on code
An Event Apart, Seattle April 2, 2018 @ 9am I went to college at Indiana University in Bloomington Indiana. David Frost came to speak to them, and as he
Content Performance Quotient is a measurement of how quickly we can get the right content to the right customer at the right time. @zeldman #aeasea @designcpq is shortest distance between problem and solution.
“Beyond Engagement: the Content Performance Quotient” by @zeldman ow.ly/UoaU30jliff #contentstrategy #contentmarketing
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