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Publishers increasingly view SSPs as interchangeable commodities unless they offer a unique product, service or demand. Media-quality concerns are top of mind for buyers, SSPs often held responsible for cleaning programmatic supply chains and preventing bad pubs from monetizing
My 3-minute presentation to the $MSFT Board of Directors and @SatyaNadella, articulating why the company should do the right thing and adopt #Bitcoin.
Every time someone quits at my work now, I think, "They must've been saving in #bitcoin."
NEW: Google has an illegal monopoly on search, judge ruled. Here what's next on its bearing on the upcoming adtech antitrust trial in September to puncturing its AI dominance. adweek.it/3LTkCaL,https:… @Adweek
Wild list. Doesn't seem to include any @dotdashmeredith brands, includes @business who claim not to run any programmatic, seems to exclude all local media, and includes @Newsweek and @IBTimes which let's just say have a sordid history 🤔
The Trade Desk’s list, which includes titles like Hulu, Disney+ and ESPN, is part of the adtech platform’s strategy to position itself as a portal for the premium Internet. adweek.it/3R3qKjs
The Trade Desk’s list, which includes titles like Hulu, Disney+ and ESPN, is part of the adtech platform’s strategy to position itself as a portal for the premium Internet. adweek.it/3R3qKjs
The Trade Desk is pivoting from "The Open Internet" co to the "Premium Internet" co, and are squeezing premium publishers to hop on board. We wrote about it here: linkedin.com/pulse/trade-de… TLDR: They want to take out long tail pubs and long tail ad tech, ASAP.
Is it just us or are there TONS more commercials this postseason? Flipping back and forth between NBA & NHL, it’s always a commercial.
Did you know that it costs as little as 3 cents per ad click on this platform? Make sure your ad is interesting and clear, just like a viral post would be and the results will amaze you.
Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots | AdExchanger adexchanger.com/publishers/nub… #Outbrain #Programmatic #AdOps #adtech
🚨 BREAKING 🚨 🇸🇻 El Salvador's Congress have approved a law to reduce income tax from 30% to 0% for all international investments and money transfers.This is to draw more global wealth to the country. This could mean Bitcoin investors moving to the country for no taxes 🔥
Historic! #Bitcoin
Best suppliers for In-Game Rewarded Video ads? Preferably with decent US/Canada traffic? Azerion is nearly fraud level garbage, need something else... #adtech #programmatic #martech #gamingads #ingameads #azerion
open web is done for brands. The targeting signals used in the past are gone as they waste $ on made-for-advertising (MFA) sites In place of targeting the entire internet, savvy brands match their own data to publisher data sets -then buy only within private marketplaces, PMPs
We're thankful for the millions of users who have switched to Brave this year for a more private, user-first experience on the Web. We hope that you'll spread the word about us to the friends and family you see over the long weekend too! 😉
"OOH of the day: by Netflix Promoting the new movie ‘Leo’.🦎" Do you follow @Phil Blondé? If not, you really should be.
Movie audiences: less likely to be distracted by a smaller 2nd screen while ads are playing on the big one. Recent study from Lumen, using eye-track tech: 97% of moviegoers have eyes on the big screen while ads are playing, compared w only about 35% of TV viewers #programmmatic
BREAKING - 🇺🇸 US Presidential candidate Robert F. Kennedy Jr. announces plan to back the US dollar with #Bitcoin
JUST IN: Canadian government suspends advertising on Facebook, Instagram cp24.com/news/canadian-…
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