Distill Health
@DistillHealth
Boutique brand strategy and communication solutions for healthtech, biomed, and life science innovators.
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The interoperability saga takes a controversial new step forward... New big question: if #PHI will be flowing more freely, who'll be reimbursed for starting and managing the flow? #interoperability #healthIT medtechdive.com/news/long-awai…
Promising progress on the 510k pathway. A 30% decrease in review times would be huge if new software-based innovations will be required to follow a version-based approval process. #FDA #digitalhealth ow.ly/Qjrn50yzQVZ
Great preview of some of some important upcoming #healthtech discussions at #SXSW. Encouraging to see the industry looking closer at the human impact of AI in healthcare. forbes.com/sites/robertpe…
forbes.com
How AI Can Live Up To Its Hype In The Healthcare Industry
Because tech companies too often fail to prioritize human needs over business interests, medicine’s most-hyped AI applications have failed, repeatedly, to move the needle on public health, patient...
One big challenges for our partners in #medicaldevices is that their users often work on one floor & their buyers sit on another. Here are a few ways we help them reach stakeholders "upstairs." distillhealth.com/medical-device…
Interesting MedReg perspective on the looming EU gear-shift in #medicaldevices. Will a chill in Class III activity in Europe heat up the FDA pathway for high-risk devices? raps.org/news-and-artic…
Consolidated, accessible & highly monetizable #PHI data? Or fragmented, privacy-protected & highly monetizable #PHI data? We love a good industry showdown... healthcaredive.com/news/opaque-pr…
Healthcare brands and agencies alike are rethinking a lot of SOPs and asking a lot of questions about how things have always been done. Find out why we think the importance of "creative" should be on the list. distillhealth.com/healthcare-mar…
Not just an exciting new AI-enabled #healthtech innovation, but another expansion of the FDA's growing "Image Acquisition Guided By Artificial Intelligence" category. One of the most important new 510k pathways of our time just got wider, folks. medtechdive.com/news/fda-oks-1…
"Digital phenotyping": It's a growing and controversial frontier of #digitalhealth, one with enormous potential and some significant unanswered questions. Great snapshot of both by @voxdotcom. vox.com/the-highlight/…
Hear, hear. Especially in fast, fluid, adaptive disciplines like brand marketing, typical managerial stacks are overdue for a reboot. strategy-business.com/blog/Is-it-tim…
VC is eagerly making the leap from tech to #healthtech right now. Find out how we see it transforming some of the most familiar dynamics of healthcare marketing -- including the hallowed Commercial Launch. distillhealth.com/healthcare-pro…
Carefully watching where this slow-moving train will carry our friends and colleagues in European #medtech businesses. Will the newly-indie UK decide to play by its own regulatory rules? medtechdive.com/news/brexit-ha…
Still so many questions, #SuperBowl: 1) If it's "Smaht Pahk," isn't it "Sonahter" too? 2) By Boston standards, how is that a tough parking spot? 3) How did they film that whole thing without a single Dunkies in the shot? ow.ly/6oGE50yfeY7
For #healthtech, brand strategy had fundamentally changed in just a few years. More complex products. More stakeholders. More paths to value generation. But one thing hasn't changed. The best way to navigate complexity is still a simple story. Let's distill yours together.
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