Element DMA – Automotive Digital Marketing Agency
@ElementDMA
We help Automotive Repair Shops to get more Jobs: PPC, GBP, Website, CallTraking, End-to-end Analytics, AI Tools – Get 20% more jobs in 30 days!
Most marketing blogs: generic advice for any business. Our blog: exclusively for auto repair shops with 6+ bays. 🚗 Real strategies from actual client work: - Top 3 rankings - Lower cost per lead - 100+ calls/month No fluff. Just what works. elementdma.com/blog 📚
Thanksgiving week is slow, but smart shops use it to reconnect with customers. A quick holiday message keeps you top-of-mind. Also: update your Google hours. Customers need to know if you're open before they hit the road. 🦃 Happy Thanksgiving from our team to yours!
Fair Cars USA: Zero digital presence to Top 3 local rankings in 4 weeks. 🚗 Built complete website, launched ads, optimized GMB. Result: 78 calls at $19.04 each, dominating «car repair near me» searches. With the right strategy, you don't need months to rank.
Client hitting their biggest month ever. Hiring new techs. Their problem? Too much work. 🚗 We tripled their calls and cut cost per lead in half. This is why we do what we do. Client results > everything else. 💪 P.S. 2 spots open for 6+ bay shops. DM us.
Body shop owner in LA: 20 bays, hired cheap agency ($500/mo). 7 months later: website he doesn't own, 7 photos on GBP, unclear if ads ran. Now he thinks marketing doesn't work. Cheap agencies don't just waste money—they destroy confidence in what actually works. 🚗💔
Client wanted Reefer repair jobs. We could've taken the money and ran useless ads. Instead: checked data, found zero demand, told them the truth. Shifted to truck repair instead. Result: 70→204 calls at $6.74 each. Partners protect budgets. Vendors drain them.
20% of calls to auto shops go unanswered. 📞 That's 1 in 5 customers calling your competitor instead. You're already paying to generate those leads. Don't let them slip. Fix the leak before you scale ad spend. 🔧 The fastest-growing shops capture every opportunity. ✅
Your ASE certifications don't justify premium pricing if customers can't see them when comparing shops 📊 Put credentials in GBP description, connect them to customer benefits on service pages, target certified mechanic searches Make expertise visible or compete on price 🔧
St. Louis truck shop: 70 → 204 calls/month at $6.74 each 📈 Tested reefer repair campaigns (client wanted it) but demand was too low. Redirected budget to diesel/semi-truck repair instead. Result: 3x call volume by spending smarter, not more 🔧
Shop owners: your marketing contractor should know the difference between «how to change brake pads» (DIY researcher) and «brake grinding noise near me» (ready to book) If they're running generic «auto repair» ads with no call tracking, you're burning money 🔧
Truck shop went from $29/call to $15.26 in 6 months while increasing volume from 53→303 calls The play: optimize PPC weekly, grow reviews 20→170, build service-specific website, hit 65% maps visibility Reality check: Marketing can't fix operations.
Your Google Business Profile Q&A section can either bring you customers, or send them elsewhere💡 (Competitors answer for you) 🚨 People check Q&A when comparing shops: ❌ Unanswered = red flag ✅ Fast answers = trust Pre-load common questions. Answer within 24 hours. ⚡
Shop owners, stop sending searchers to your homepage. When someone searches «transmission repair near me,» give them a transmission page—not 15 services. Service-specific landing pages convert 3x better. Dedicated pages = more customers in the door.
🛠️ Your shop: 150 reviews Competitor: 80 reviews They still rank higher. Why? 📊 Review velocity > total reviews Google favors shops getting 3–5 reviews/month over those with more total but nothing recent. 💬 Fresh reviews = active business = higher ranking.
Local Service Ads = pay per lead, not per click You appear above regular Google Ads with «Google Guaranteed» badge Most shops skip verification, less competition for YOU. We recommend all shops do this to see 40-60% lower cost-per-lead Better placement, better economics
Some agencies bring impressions & clicks. We bring actual repair jobs. • 100+ qualified calls/month • Higher Google Maps rankings • Transparent spend reports • No hidden fees Marketing should fill your bays, not just your analytics. Real results > vanity metrics.
Want 200+ more calls a month for your auto shop? Check your Google Business Profile: - Fix category - Add attributes - Set service areas - Update services - Track calls Shops that keep GBP tuned get more jobs. Ignore it & you’re leaving money on the floor.
🔧 You may be losing 2+ calls/day from Google Maps Most shops are, primarily due to: - Wrong category - Missing attributes - No photos/posts We fix this for clients all the time → simple settings = more calls, more jobs, more bays full. #AutoRepair #LocalSEO
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