Chad Engelgau
@Engelgau
Father, Husband, Nomad, #Marketing and #Tech Geek currently Chief Executive Officer @Acxiom
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Social commerce has yet to gain momentum due to Amazon's retail media dominance. @Engelgau explains how "shoppable ads" is a new trend for U.S. consumers, with only 17% making a purchase via this method. Check out his insights on @martechismktg. tinyurl.com/7v5h4wch
martech.org
2024 Predictions: Social media’s evolution | MarTech
Are consumers cooling to social media or are they willing to engage? Here’s where marketers will commit their efforts in the year ahead.
Should advertisers still enter the metaverse? fastco.expert/49umq4o Written by @Engelgau of @Engelgau
16 best practices to increase employee retention fastco.expert/3uA416g from @dionleadership @rob1davis @windpactinc @lakesidesoft @rbwalksintoabar @talentplusinc @MATRIXX_SW @godardabel @5channels @Engelgau @milesrote @annabdavid and more
What's going to happen in #MarTech and #Marketing in 2024? Here are my 2024 #predictions and a quick lookback over the last few years. bit.ly/Acxiom2024Pred…
My wife and I continue to support @Kiva and they make it so easy to do some real good in the world. Join me on Kiva! kiva.org/invitedby/chad…
One of my favorite technologists and renaissance man @shellypalmer nails it again! The future depends on your data. #data #thoughtleadership #DataDriven shellypalmer.com/2023/08/talkin…
13 essential talents to look for in your next round of hires fastco.expert/3O5b2Sy from @suku_world @toddbracher @dionleadership @cquarles @ekhoward @shaanrais @maggieo1224 @KnopmanExamPrep @gravyanalytics @Moneypenny @brill_media @Engelgau and more
We all know the famous quote "culture eats strategy" by Peter Druker. In this @FastCompany Executive Board Expert Panel, contributors share how to make your business culture create a sense of belonging. We hope you enjoy the insights. bit.ly/44ZyFmH #culture #strategy
If we want a positive #AI revolution, there’s no room for bad #data. #datadriven #marketing thedrum.com/opinion/2023/0…
#Advertising can, and should always, be ethical. We already know it creates tremendous value and shares important information. @Acxiom and the @AdCouncil partnered to further our work and share our industry's focus. #Marketing #datadriven reuters.com/brandfeature/t…
While DCRs seem like the latest three-letter acronym to storm the marketing landscape, let's make sense of the hype and distill fact from fiction. Read more: fastco.expert/3FbSfl6 Written by @Engelgau of Acxiom
10 ways leaders can encourage team collaboration instead of competition fastco.expert/3YByL08 from @MaterialCX @relevance @karenstarns @helpsy @SeismicSoftware @Engelgau @barryfiske and more
My latest thought leadership on what every C-suite executive needs to know about #datacleanrooms. @AmazonAds @googlecloud @SnowflakeDB fastcompany.com/90861990/what-…
Check out my latest article: 2023 Marketing Trends – The Year of Customer Experience linkedin.com/pulse/2023-mar… via @LinkedIn
Kiva is an easy way to make a real difference in someone's life. Will you join me in helping Johana Nathael in Esteli to pursue their dream? kiva.org/invitedby/chad… via @Kiva
Our partnership with @SnowflakeDB was created to take data collaboration to the next level. Read more about why brands need a #firstpartydata and identity strategy to prioritize personalized #CX from our VP, Partner Marketing Lorel Wilhelm-Volpi: acxiom.info/3gIvDz2
My POV on what every C-suite executive needs to know about Customer Data Platforms. fastcompany.com/90782338/what-…
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