Engelgau's profile picture. Father, Husband, Nomad, #Marketing and #Tech Geek currently Chief Executive Officer @Acxiom

Chad Engelgau

@Engelgau

Father, Husband, Nomad, #Marketing and #Tech Geek currently Chief Executive Officer @Acxiom

Chad Engelgau reposted

Social commerce has yet to gain momentum due to Amazon's retail media dominance. @Engelgau explains how "shoppable ads" is a new trend for U.S. consumers, with only 17% making a purchase via this method. Check out his insights on @martechismktg. tinyurl.com/7v5h4wch

martech.org

2024 Predictions: Social media’s evolution | MarTech

Are consumers cooling to social media or are they willing to engage? Here’s where marketers will commit their efforts in the year ahead.


What's going to happen in #MarTech and #Marketing in 2024? Here are my 2024 #predictions and a quick lookback over the last few years. bit.ly/Acxiom2024Pred…


#WorldSeries Go @Dbacks !!! Bite those @Rangers tonight. 🐍

Engelgau's tweet image. #WorldSeries Go @Dbacks !!! Bite those @Rangers tonight. 🐍

My wife and I continue to support @Kiva and they make it so easy to do some real good in the world. Join me on Kiva! kiva.org/invitedby/chad…


We all know the famous quote "culture eats strategy" by Peter Druker. In this @FastCompany Executive Board Expert Panel, contributors share how to make your business culture create a sense of belonging. We hope you enjoy the insights. bit.ly/44ZyFmH #culture #strategy


#Advertising can, and should always, be ethical. We already know it creates tremendous value and shares important information. @Acxiom and the @AdCouncil partnered to further our work and share our industry's focus. #Marketing #datadriven reuters.com/brandfeature/t…


Chad Engelgau reposted

While DCRs seem like the latest three-letter acronym to storm the marketing landscape, let's make sense of the hype and distill fact from fiction. Read more: fastco.expert/3FbSfl6 Written by @Engelgau of Acxiom


Kiva is an easy way to make a real difference in someone's life. Will you join me in helping Johana Nathael in Esteli to pursue their dream? kiva.org/invitedby/chad… via @Kiva


Chad Engelgau reposted

Our partnership with @SnowflakeDB was created to take data collaboration to the next level. Read more about why brands need a #firstpartydata and identity strategy to prioritize personalized #CX from our VP, Partner Marketing Lorel Wilhelm-Volpi: acxiom.info/3gIvDz2


My POV on what every C-suite executive needs to know about Customer Data Platforms. fastcompany.com/90782338/what-…


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