FirstTheTrouser's profile picture. First The Trousers Then The Shoes Inc. is a brand strategy, research and innovation boutique combining analytical rigor with a creative problem-solving approach

First The Trousers

@FirstTheTrouser

First The Trousers Then The Shoes Inc. is a brand strategy, research and innovation boutique combining analytical rigor with a creative problem-solving approach

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Aha! The Indispensable Insight Generation Toolkit" (the name says it all) is now available. Use code FIRST at check-out for an introductory 20% off (worldwide shipping is included)  lnkd.in/eitFjpn lnkd.in/eZjJK_N


Creative problem-solving means getting out of your comfort zone. This sounds sexy, but it's really not an obvious thing to do. That's why it is called comfort zone. My trip to Mongolia was the perfect illustration of that: unfamiliar food, massive languag…lnkd.in/gVwY_8KT


After three weeks of adventures in Mongolia and Germany, it is time for me and my fearless companion Fynnggis Khan to head back home! lnkd.in/grBjaYQY


What an honor and privilege to have spent yesterday with the Mongolian marketing intelligentsia and talk brand positioning and culture. Thank you @bayaza_ok and VIRAL PARTNERS LTD for being such gracious hosts and making all of this happen! Mongolia is a…lnkd.in/gb3q3Tv5


Great to meet you yesterday Carlos Antonio Patino and thank you fo you fantastic contribution. Viral Partners LLC lnkd.in/gpX5m9sc


Online courses on brand positioning are either free and very generic (basically useless), or cost a couple thousand of $$ (I don't know if they are any good, I didn't want to spend that kind of money). I priced my course low to all…lnkd.in/gWNJb--H geni.us/RHfWuED


The intro offer of 25% off (check the homepage) expires in 2 weeks. Take advantage of your opportunity. geni.us/RHfWuED


The best part of traveling is meeting new people. Mongolians are fascinated by our Russian UAZ Patriot rental, which makes breaking the ice, taking pictures together and arm wrestling each other very easy! lnkd.in/gnRRrS3c


As strategists we are first and foremost problem solvers. Like in this case trying to reattach the spare tire that fell off due to all the vibrations on the road in the middle of Mongolia. Our solution in this case: duck tape! What problem have you solved…lnkd.in/gpdiYGvg


You can learn in a week what it took me 25+ years to learn working with some of the best brands in the world. The science and craft of brand positioning development. geni.us/RHfWuED


The beauty of technology is that your family can keep track of where you are in real-time. And if you want to become an expert in brand positioning development check out this link geni.us/RHfWuED lnkd.in/gQK9HSCv


It feels good when expert brand strategists like @markjcsimmons endorse your course. Thanks Mark. If you sign up today, you could become an expert and know more about developing brand positioning platforms than 98% of the marketi…lnkd.in/gJcUHYk4 geni.us/RHfWuED


Being contrarian is not always easy. But it is always fun….sort off. Here an in depth conversion with Howie Chan on the various facettes of being a contrarian and why this is good for business. lnkd.in/gaEj8fyv


Nice to see one of the projects I worked on last year come to life. lnkd.in/g-skAGuc


The 25% off offer (check the homepage) expires tomorrow. geni.us/RHfWuED


The online course you took last week on building brands on ....(insert TikTok, Facebook, Instagram, etc. here) is already outdated. The online course on brand positioning development will help you throughout your career. geni.us/RHfWuED


Every year, I set myself a series of objectives, in addition to running my business, of course. And I like to take stock regularly: 1. Work with an iconic US beer brand. Check! 2. Create an online course on brand positioning. Check! (check it out here…lnkd.in/gxeip6vP


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