Ana Jimenez
@FlockStack
BRAND ALKHEMIST » Creating Brands With A Soul For Trailblazers Who Want To Drive Positive Change In The World «
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"...more than 90% of companies with a well-defined purpose deliver growth and profits at or above the industry average." It pays to have a #BRAND that knows without a shadow of a doubt why it exists!
People everywhere — not just Millennials — want to work for organizations whose missions resonate with them intellectually and emotionally. s.hbr.org/2LDhPq8
hbr.org
Why Are We Here?
For many employees, the key motivator is a sense of purpose—and yet more than half of those surveyed say they’re not even “somewhat” passionate about their jobs. If organizations want to inspire...
Apple 🍎 has built a 💪 community based on a certain way of thinking. Like-minded people brought together by an attitude towards life. The product is just the excuse to come together. Simple, yet not obviously seen.
A brand starts out as an empty vessel: its name, logo, and design elements have no real meaning attached to them. It is only over time and with careful engineering that a brand begins to stand for something in our minds.
Brands are "meaning," to all of us, we want to associate with a brand because it represents or stands for something we hold close, admire or aspire to be. 🌟 We express ourselves through the brands we choose to take on. #brand #brandmeaning #CultureUnitesAll
We are all taught to fear failure. Yet failure is an inherent part of the recipe for success.
Often we are afraid to hive our ideas wings because they fly in the face of what is currently working. But all great successes and market breakthroughs share this root!
Quote of the day... Learn more: ancient-origins.net #history #archaeology #quoteoftheday #quotes
What does your brand stand for? What us that obe word you audience needs to cone away with when tgey encounter your brand?
Do you know what your brand stands for? Is it sustainability, biodiversity and soil regeneration?; or betting, fantasy football and college football? - then your brand is not strong enough to thrive
That is quite a sight to see! - had to share . . .
High winds at the perfect time of day created a previously undocumented 2,400-foot rainbow waterfall in Yosemite National Park
Let's get a beat on how many want to meet up and do a live draft. #SFB12 #SFB12SD @solisreport @grieserulz14 @JLarkyTweets @BrandonHerFFB @ffb_jessie @ffstockbroker @FFRelevant @flyeronthewall1 @Flockstack @Paydirt_Profile @montyphan @MattPriceFF
15 โหวต · ผลลัพธ์สุดท้าย
This us an amazing example of writing structure! You don't need to be a pro writer to use it, nowadays, we are all, content creators.
Marketing 101: Sell the transformation, not the product.
Branding is #1
Startups can easily copy your product. Startups can easily copy your sales efforts and paid marketing campaigns. Startups cannot easily copy your brand, story, execution & community. Focus on the latter as your moat.
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