Lindsey Johns
@FlutterMedia
I help #smallbiz navigate the #socialmedia waters one tweet, post, update, upload, and photo at a time. #Charleston #marketing #chs #mktg #dowork
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Facebook may be prepping a way to make in-store purchases through Messenger: buff.ly/23ebBeB
“Images are more powerful than copy in Facebook ads.” - Brain Carter #blab Use photos with faces, if you can.
Test 5-10 targets. Post “boring” but accurate ad as bait to see which audience really wants what you offer. Then nail down creative. #blab
Test FB ad targeting before creative. - @briancarter #blab Really analyze your audience analysis.
Re: retargeting “I don’t even search for products anymore. I let them find me.” - @jessikaphillips #blab
Not everyone that engages is a buyer. - @briancarter Use FB targeting to create a similar profile as your buyers, not fans. #blab
“Something is better than nothing,” when it comes to Facebook Advertising. - @briancarter #blab
“[Gen Z] never, ever use Google — always use YouTube for anything that they want,” buff.ly/1plHUcC
Social media for customer service: now mainstream but the evolution continues: buff.ly/1RXEYhO
A Stanford professor says eliminating 2 phrases from your vocabulary can make you more successful buff.ly/1Vk6wfZ
This Agency Creative Director Compiles the World's Weirdest Pinterest Boards: buff.ly/23Xz9pe
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