내가 좋아할 만한 콘텐츠
Got a new phone. Filled up my old one with 2 years of @dormroomtycoon. Started this account. Tweeting what I learn.
The 3-stage startup feedback loop: build, measure, learn. Reduce time between these steps. (DRT ep. 8)
Focus on actionable metrics: not vanity metrics. (Vanity metrics = what you put in a press release to make competitors feel bad.) (DRT ep 8)
"The definition of progress for entrepreneurship is validated learning." - @ericries on @dormroomtycoon back in 2011.
Don't do surveys. Get out of the beginning and talk to customers face to face. (DRT ep. 8)
MVP may be expensive, non-scalable, not proprietary. However, it is a great way to learn. (DRT ep. 8)
Most important ecommerce metrics: cost of acquisition and lifetime value of customer. (DRT ep. 8)
Test concepts with $5 per day on Google Adwords. 5 cents per click. Tweak based on conversion rate. (DRT ep. 8)
The first question: Are there a lot of people trying to solve this problem? Set up landing page to test. (DRT ep. 8)
Be a Lance Armstrong company: lean and efficient. Consume a lot of calories. Lean startup doesn't mean skinny or frail.
"Test one concept at a time, but be merciless about evaluating whether the concept is working." - @ericries on @dormroomtycoon, episode 8.
Making money isn't intrinsically important. What's important is learning how to make money. - Eric Ries
Aardvark tested AI "social search engine" for six months with MVP. Wizard of Oz testing = people behind the curtain. - Eric Ries
MVP = how to set the baseline. Smallest version needed to start learning process. - Eric Ries, Dorm Room Tycoon episode #8
7 out of 12 syndrome = when companies base design choices on majority opinion and ignore significant portion of users. (DRT ep 7)
A brand is a gut feeling that people have about your company. More than one person having the same feeling = the brand. (DRT ep 7)
"Not taking risks is about the riskiest thing you can do today. You have to push forward." - @rdbrunner
"Great products are more than just objects; they're ideas." - @rdbrunner discussing how the iPod is more than an object with @dormroomtycoon
Great brands of the world are fairly narrow in focus. They communicate specific messages with broad appeal. (DRT ep 7)
Authenticity is critical. Constituents have access to too much information for a company to try to spin up a story. (DRT ep 7)
3 questions that must be answered: 1. Who are you? 2. What do you do? (Mission) 3. Why does it matter? (DRT ep 7)
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