Tom | CRO Landing Pages & Email Design

Stop guessing where to put your CTA. This is the exact mobile wireframe I use to build 7-figure landing pages. Structure > Aesthetics. But a wireframe is useless if you can't build it. Here is my "Unicorn" workflow to turn this blueprint into cash: 1. Strategy: As a #CRO…

Rule #1 of Ecommerce Design: Don't cover the puppy's face. 🐶 The "Before" image is a classic mistake. Low contrast, generic text, and it hides the emotional hook (the dog). The "After" is a CRO masterclass. 1. Headline focuses on benefits ("Healthier Dogs"). 2. Social proof…

The anatomy of a perfect Shopify product card. Look at the image. It’s not magic; it’s structure. 1. Headline: Grabs attention. 2. Subheadline: Explains the "Why". 3. Benefits: Drives the "Buy". Most devs just code what they're given. Most designers just make it look pretty.…

Stop putting white text over busy images. It’s killing your conversions. 🛑 Look at the Teamson example below. Left: Hard to read. Generic. Right: Clear value prop. Emotional connection. Here is the "Unicorn Stack" I used to fix this: 1. #CRO Expert: I identified that users…

Your best-selling product is failing because your landing page is confusing. Check out this transformation for RYSE. Left: Information overload. Right: A high-converting funnel. Here is the exact stack I use to build pages that print money: Strategy: As a #CRO Expert, I…

Most Shopify stores aren't traffic problems. They are conversion problems. Look at the difference in the image. Left is a product page. Right is a sales machine. Here is how I bridge the gap between Design and Code: 1. Strategy: As a #CRO Expert, I map out user psychology…

Gut health brand PDP redesign = 1,147% subscription conversion surge. Before: Text-heavy education overload After: Visual-first science validation The 7 strategic shifts: 1. Premium black hero image (clinical positioning) 2. Thumbnail gallery with science proof 3. 1000+ reviews…

Plant-based supplement brand homepage = 1,023% conversion explosion. Before: Campaign-driven creative messaging After: Purity-focused authentic positioning The 8 strategic shifts: 1. Triple credibility banner (certified + plant-based + 60-day guarantee) 2. Massive social proof…

Dynamic product ad for OUAI haircare 1. Action photography with water splash 2. 5-star social proof above the fold 3. Emotional testimonial copy 4. Lifestyle product staging Haircare/beauty brands: Need ads with energy & authenticity? Let's talk #ProductPhotography…

Product comparison design for ILIA Beauty's foundation range 1. Side-by-side comparison layout 2. Clean product photography 3. Benefit-focused messaging 4. Premium minimalist aesthetic Skincare/cosmetics brands: Need designs that educate & convert? Let's chat! #BeautyDesign…

Clean, conversion-driven design for Lanolips 1. Social proof testimonial 2. Minimalist product focus 3. Benefit-first copy 4. Strong CTA design Beauty & skincare brands: Ready for ads that build trust & drive sales? DM me #BeautyDesign #ProductDesign #EcommerceAds…

Equine care brand homepage redesign = 463% conversion explosion. Before: Discount-driven promo noise After: Science-backed trust + authority positioning The 9 elements that dominated: 1. Value banner (free shipping $50+) 2. 5-star rating + 5,000+ reviews 3. Authority headline…

Eco-brand homepage redesign = 381% conversion surge. Before: Generic "sustainable" messaging After: Specific benefits + lifestyle outcomes The 6 strategic shifts: 1. Cleaner trust banner (removed urgency clutter) 2. Benefit-driven headline (life easier, not just eco) 3.…

Premium static ads that build trust & drive sales. From beauty brands to e-commerce, I design ads that convert: ✓ Data-driven product ads ✓ Social proof visuals ✓ Beauty & skincare creatives ✓ Stats-based marketing ✓ Brand storytelling See my work. Let's talk results.…

THIS is what professional static ad design looks like. I create scroll-stopping ads that convert: 1. E-commerce product ads 2. Promo banners that drive sales 3. Social media creatives 4. Display advertising 5. Marketing campaigns Clean design. Clear message. Maximum ROI. 📩 DM…

Product-in-use static ad design for Dermalogica's collagen serum Luxury skincare strategy: 1. Hands-on demonstration = shows actual application 2. "Banking" concept = investment in future skin 3. Multiple benefit callouts = comprehensive value 4. Premium packaging photography =…

Mobile homepage redesign = 241% conversion increase for pet food brand. 6 changes that transformed browsers into buyers: 1. Trust banner (locally sourced USP) 2. Social proof above fold (1,000+ reviews) 3. Emotion-driven headline 4. Benefit-rich subheadline 5. 3 scannable value…

Beverage brand mobile PDP = 1,456% conversion explosion. Before: Carousel layout with basic info After: Benefit-stacked trust architecture The strategic shifts: 1. Free shipping banner (removes friction instantly) 2. Triple trust badges (strength, sourcing, certification) 3.…

Luminous sculpture brand homepage = 1,289% conversion surge. Before: Passive browse invitation After: Emotional transformation architecture The 8 strategic shifts: 1. Dual trust banner (craftsmanship + handmade heritage) 2. Welcome + transformation headline (BRING HOME THE GLOW…

Electrolyte brand homepage redesign = 743% conversion surge. Before: Fun campaign messaging After: Science-backed authority positioning The 8 strategic shifts: 1. Triple benefit banner (Paleo-Keto + No Sugar + Backed By Science) 2. 5-star rating + 1000+ reviews on premium black…