Every year, brands jump into the Black Friday race to the bottom. 🏁 Endless discounts only cut deeper into profit. The smartest teams escape the price war by focusing on performance, not lowering value. This season is not about going cheaper. It is about playing smarter. 🎯👇
Speed defines accuracy in AdTech. ⚡ Froyoo’s Low Latency Data Feed delivers updates in under one minute, straight from the source with no delays and no aggregation lag. Real-time data. Real performance. 📈
Not every impression is real. 👁️ As CTV and mobile formats expand, fake reach grows with them. The real competition today is not for more impressions. It's for verified ones. ✅ Have you ever checked how much of your traffic is actually verified? Share with us below. 👇
Every marketer’s face when “small updates” start rolling out again. Looks familiar? Tag your teammate who always spots the changes first. 😅
What if I told you that Ad optimization costs more than just budget? 💡 Meta is expanding its Ad optimization tools, introducing smarter ways to drive performance and measure real impact. Early adopters have seen up to 46% more conversions. 📈 Ready for what’s next?
Billboard advertising no longer relies on guesswork. 📢 With mobility data, brands can now measure how many people actually pass by each location. It helps them choose better spots, prove impact, and get more value from every billboard. #OOH #BillboardAdvertising #DataDriven
A record moment for AdTech 📊 The EU fined Google €2.95B for abusing its dominance in digital advertising. The case highlights a push for more transparency and fairness across the ecosystem. Are you ready for what comes next? ⚡
Q4 is here and the competition will be ruthless. 🔥 That’s why we built a step-by-step blueprint to launch smarter, scale faster, and keep campaigns performing at their peak. ⚡ Are you ready to win this quarter?
Google is embedding ads into AI Overviews and Gemini search results ✨ Instead of next to answers, ads now appear within them. It is not just a new format. It is a conversational and contextual way to engage. The line between results and sponsored content is blurring .👀
Most Web and App publishers track pageviews, clicks and ad revenue. But real growth does not come from surface metrics. It is driven by behavior, intent and content signals. Go deeper into your data - the more you dive, the more value you unlock. 🔎
📈 Global ad spend is set to hit $740B in 2025, up from $667B in 2024 (Statista). With bigger budgets come bigger expectations. Marketers must deliver more than reach - they need results, transparency & efficiency. 💡 Performance matters more than ever.
📊 Omnichannel isn’t optional - it’s performance-driven. ✅ 14–16% lift in performance ✅ 40%+ higher conversions ✅ Reach across 8+ devices/household From mobile to CTV, campaigns stay connected. Seamless journeys. Measurable growth. 👉 Ready to go omnichannel?
Creative production is no longer the bottleneck. 🎨 Marketers now use AI to create headlines, visuals & variations at scale - testing faster and reacting in real time. The result? Better campaigns with less work. ⚡ This shift isn’t coming - it’s already here.
🎓 Back-to-school isn’t just a season - it’s a signal. Shopping habits, screen time, and engagement shift fast. For marketers, timing isn’t a bonus. It’s the strategy. 💬 Is your campaign aligned with the season? Let us know below.
Reach is easy. Attention is earned. In a world of skipped ads and endless scroll, real impact comes from holding focus - not just flashing impressions. AdTech is evolving to measure what matters: attention. 🎯 #AdTech #AttentionEconomy #Programmatic
Digital spaces are crowded, and attention is limited. On International Self-Care Day, it’s a reminder that personalization isn’t just about metrics - it’s about relevance, respect, and cutting through the noise with better, more meaningful experiences. ✨
Your best insights are already in front of you. 💡 Make the most of the data you already collect. Froyoo’s first-party data pipeline turns real-time activity into better targeting, higher conversions, and smarter decisions. ✅ Simple setup 🔒 Privacy-safe 📊 Real results
🔍 AI search is changing how people discover - and how ads reach them. Answers replace links, reducing visibility & targeting. AdTech must adapt: → Content integrations → Behavior signals → First-party data The funnel isn’t dead - it’s evolving. #AIsearch #AdTech
This is what delayed data looks like. 🕒 In advertising, showing up late means the audience is already gone. Real-time insights let you adapt in the moment, not after it’s too late. ⚡ React fast. Perform smarter. #RealTimeData #AgileMarketing
🌐 June is Global Internet Safety Month! With more time spent online, safeguarding your digital presence matters more than ever. From personal data to business platforms - cybersecurity is everyone’s responsibility. 🔒 What are you doing to stay safe online? #DataProtection
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