Kevin Marshall
@FutureAdTech
Digital advertising technical manager, thought leader and Ad Tech guru
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Contextual alignment isn’t just buzz, it’s measurable. @FreeWheel’s latest research from their Viewer Experience Lab shows that program–ad alignment increases brand recall by 20–38%, depending on the number of keywords matched. #FreeWheelEmp bit.ly/4p1V8tf
Comcast's @Universal_Ads brings the ease of search & social media buying to TV—making premium advertising accessible to all. #FreeWheelEmp bit.ly/3WKMHq3
The Future is Live: Embracing Real-Time Advertising. @FreeWheel's Mark McKee talks with @MarketectureTV's @AdtechGod & @JeremyBloomHere about the growing importance of live advertising and the integration of programmatic solutions. #FreeWheelEmp bit.ly/43g6scI
In streaming, the press for privacy and performance is real. See how contextual advertising is delivering on both in this Q&A featuring @FreeWheel’s Larry Allen and @ComcastAd's Kristin Shumaker. #FreeWheelEmp bit.ly/4oWpMnx
Better pipes = better performance. Alex Strickland explains how @FreeWheel is closing the gap between buy- and sell-side to bring transparency and efficiency to streaming. #FreeWheelEmp
Marketers are using AI to create, localize, and test new creative in minutes, not weeks. For @ComcastAd, that means helping brands activate creative ideas faster across premium TV and streaming inventory #FreeWheelEmp bit.ly/4oWwF8y
Did you know? Ads that use addressable drive 40% higher website conversions vs. those that don't. Learn more about how multiscreen and addressable TV drive results in @Comcast Ad's latest Multiscreen TV Advertising Report. #FreeWheelEmp bit.ly/43UkEs0
Premium streaming ad views increase by 27% in Europe, data from FreeWheel’s latest Video Marketplace Report shows. #FreeWheelEmp bit.ly/3Ls0GyD
When ads appear only during a pause, everyone wins. @FreeWheel’s research shows pause ads have phenomenal ad recall and maintain viewer satisfaction. #FreeWheelEmp bit.ly/4hIv0Rs
From pause to frame to shoppable—innovative formats are capturing attention around the world and unlocking new viewer engagement. Learn how in @FreeWheel's latest blog post: #FreeWheelEmp bit.ly/481bWuv
Agencies and brands can now buy targetable, biddable ads on linear TV for the first time, exclusively through the @FreeWheel Buyer Cloud. #FreeWheelEmp bit.ly/47NtJUN
Buyer Cloud: Full transparency. Full control. Learn how @FreeWheel is unifying the way advertisers buy premium TV inventory: #FreeWheelEmp bit.ly/47KuYE8
Programmatic for premium video is stepping up with smarter targeting and scale. Read how in @FreeWheel’s latest article: #FreeWheelEmp bit.ly/47vWbfa
Turning offline data into online results with precision, scale, and speed using FreeWheel's Buyer Cloud and Identity Network. #FreeWheelEmp bit.ly/47Dv0h3
For marketers looking to maximize performance, engagement, and ROI, multiscreen isn't optional – it's essential. See how Comcast Advertising helped three brands drive real-world outcomes. #FreeWheelEmp bit.ly/4qLKRCV
In @FreeWheel's latest case study, learn how a major publisher optimized decisioning across all demand channels to increase revenue. #FreeWheelEmp bit.ly/3LklXKC
When ad creative mirrors programming, brand recall gets a boost — up to +38%. Dive into the power of contextual alignment in this @FreeWheel blog post. #FreeWheelEmp bit.ly/3Wzd6qO
Programmatic + live = a winning combination. @FreeWheel is driving innovation through new standards, automation, and publisher partnerships. #FreeWheelEmp bit.ly/3JBbhqq
SKTV, powered by Comcast's @Universal_Ads, is helping SearchKings clients easily advertise on TV to reach new audiences and realize untapped business results. #FreeWheelEmp bit.ly/4nFNbbP
In streaming, the press for privacy and performance is real. See how contextual advertising is delivering on both in this Q&A featuring @FreeWheel’s Larry Allen and @ComcastAd's Kristin Shumaker. #FreeWheelEmp bit.ly/4qMtsdy
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