Geoff Roberts
@GeoffTRoberts
Co-founder @outseta. The all-in-one platform to build SaaS and membership businesses. http://www.outseta.com
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Same @outseta. Except we don't even ask the CS team because everybody on our team does customer service and hears what customers have been asking for daily.
Here's how my fast-growing, bootstrapped, 7 figure SaaS does roadmap planning: Every 3-6 months, we post on slack and ask the CS team what people have been asking for the most. That's really it. We don't do a scorecard, we don't have a customer suggestion tool, we don't create…
The "business guru" selling courses—I tend to agree. But the course model can be complete magic for the "guru" with truly deep subject matter expertise in other areas, who *isn't* good at business. I see this every day.
The fundamental paradox of the "guru" is that if they were so good at building businesses, then they would be building businesses. Not selling you courses on how you can build businesses.
15 years in marketing. I’ve learned the secret. Invest in the product. Invest in the product. Invest in the product.
What if the next great frontier in business is just customer service that isn't absolutely terrible?
I think this is 1000% correct. While this works great at heavily funded cos, its harder to bring to a bootstrapped environment where you can't just create a job at any moment. You need to always be recruiting proactively but passively—then know how to "turn it up" when you can.
startup success is mostly a combination of good timing + not quitting took me a long time to realize the weight of that
This is rare—a unique, and pretty excellent take on SaaS marketing. 👏
We're 15 people serving 10,000 customers at @chatbase. Here's how we do marketing We track one metric above everything else: direct search volume. Not SEO rankings. Not ad clicks. Not influencer reach. - Direct search. When someone types your brand name directly into Google,…
Captain @jameslavine_ freshened up the old homepage! Better paying homage to some of the design greats who have chosen Outseta for their products. outseta.com
For the love of God can we please stop talking about em dashes
"Lifestyle business" is only an insult if you think profit, freedom, and fun are embarrassing You'd freak out at how few companies are actually profitable. Building something that makes real money and funds your life... That's the whole point. Bring back the lifestyle…
I can't tell you how many founders I talk that get derailed 3-6 months bc of *1 thing* that ultimately doesn't matter. 1 architectural decision. 1 trivial feature. 1 tool they're hellbent on using. Find the path of least resistance. Ask yourself: "What might be my one thing?"
Answering customer service questions with a custom walkthrough video is THE conversion-boosting tactic for SaaS. Leverages so many things: direct founder access, focus on the customer, deep domain knowledge being transferred, and a BIG heap of humanity.
Whenever I begin to think I had a "tough day on the internet" I try to think of me old Great Grandaddy Roberts, who had 18 cavities drilled without novocaine. I then feel better.
This is nonsense.
The most important skill for succeeding in business is having the courage to be disliked.
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