Get Smart DC
@GetSmartDC
A continuing education series sponsored by @Adfero Group. Covering: {brand} {media} {advocacy} {tech}
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Thanks to our #getsmartDC panelists @garynuzzi @epolitics @meghan_moran for a great session on #ContentMarketing!
LinkedIn can be a powerful tool as long as you recognize what content resonates well on the platform #getsmartDC
"To get users to engage with an online forum, start with a familiar audience like an email list." - @epolitics #getsmartDC
"Figure out why content is performing well and use that to guide future strategy." - @garynuzzi #getsmartDC
"Set up your analytics to measure successes in terms of campaign goals and conversations." - @meghan_moran #getsmartDC
RT @bridg_eeee: .@epolitics "if your site isn't mobile friendly, may as well not exist within next couple years!" #getsmartDC
Want to know how #Facebook will crawl your link to create a post? Check out its "debugger": ow.ly/z31gy #getsmartDC
.@epolitics: "Imagery has become more and more important as a #marketing tool. Facebook even rewards imagery." #getsmartDC
Keep your email templates simple and readable across devices! #getsmartDC
How do you get content ideas? @epolitics suggests RSS feeds and creating relationships with others in your space #getsmartDC.
.@garynuzzi: As producers, you have a wealth of data coming in about your content. Make sure to use that info to correct course #getsmartDC
RT @Adfero: How do you focus your content strategy? @meghan_moran advises strategists to create audience personas. #getsmartDC
Take advantage of older content when the issue becomes timely again (e.g., link to an old post or resurface a video on social). #getsmartDC
What is classified as content? Our #getsmartDC audience thinks #socmed, infographics, links, comments and headlines are included!
"The environment in which blogs operate has changed" - @epolitics #getsmartDC
RT @liane_w: There hasn't been a brainstorm in the last 12 months that hasn't crossed the path of content. - @meghan_moran #getsmartdc
Gearing up to start this morning's #ContentMarketing event! Join the conversation virtually using the hashtag #getsmartDC
Thanks @CQConnectivity for helping spread the word about our content marketing event this Friday @PressClubDC! adfe.ro/1pIi5Bn
Join us on July 11 @PressClubDC to learn about the evolution of online content and how it's shared | adfe.ro/1pIi5Bn
THIS Friday, 7/11: Turn your org's blog into a content marketing machine w/ @adfero & epolitics adfe.ro/1pIi5Bn @PressClubDC
![gwynnek's profile picture. Expert plate-spinner. Changing the world one pixel at a time. Also dogs+food+fam+bad culture. [tweets my own] she/her](https://pbs.twimg.com/profile_images/825344737041403905/2edhIvLY.jpg)
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