GreyBASE's profile picture. Brand, Activation, Shopper & Experiential Marketing agency, part of GREY Global and GREY London

GreyBASE

@GreyBASE

Brand, Activation, Shopper & Experiential Marketing agency, part of GREY Global and GREY London

Loving this work by our pals over at @greygroupmy - Tesco: The Unforgettable Bag thedrum.com/creative-works… via @thedrum

GreyBASE's tweet image. Loving this work by our pals over at @greygroupmy - 
Tesco: The Unforgettable Bag thedrum.com/creative-works… via @thedrum

"The British high street is not dead" - staff trained by the National Theatre, experience desks and discovery rooms - How John Lewis Plans To Buck The Retail Apocalypse: vogue.co.uk/article/john-l…


Eagerly anticipated 'shoppable posts' to be launched on UK Instagram, making online shopping even quicker and easier. M&S are among one of the few brands to have trialled the new feature marketingweek.com/2018/03/20/ins…

GreyBASE's tweet image. Eagerly anticipated 'shoppable posts' to be launched on UK Instagram, making online shopping even quicker and easier. M&S are among one of the few brands to have trialled the new feature

marketingweek.com/2018/03/20/ins…

2018's already seen #MeToo& #TimesUp & now brands are activating around #IWD to #PressForProgress; but amongst public backlash brands increasingly have to tread carefully to avoid accusations of ‘bandwagoning’ or insincerity through 'empty' stunts. More: fortune.com/2018/03/08/int…

GreyBASE's tweet image. 2018's already seen #MeToo& #TimesUp & now brands are activating around #IWD to #PressForProgress; but amongst public backlash brands increasingly have to tread carefully to avoid accusations of ‘bandwagoning’ or insincerity through 'empty' stunts. More: fortune.com/2018/03/08/int…
GreyBASE's tweet image. 2018's already seen #MeToo& #TimesUp & now brands are activating around #IWD to #PressForProgress; but amongst public backlash brands increasingly have to tread carefully to avoid accusations of ‘bandwagoning’ or insincerity through 'empty' stunts. More: fortune.com/2018/03/08/int…
GreyBASE's tweet image. 2018's already seen #MeToo& #TimesUp & now brands are activating around #IWD to #PressForProgress; but amongst public backlash brands increasingly have to tread carefully to avoid accusations of ‘bandwagoning’ or insincerity through 'empty' stunts. More: fortune.com/2018/03/08/int…
GreyBASE's tweet image. 2018's already seen #MeToo& #TimesUp & now brands are activating around #IWD to #PressForProgress; but amongst public backlash brands increasingly have to tread carefully to avoid accusations of ‘bandwagoning’ or insincerity through 'empty' stunts. More: fortune.com/2018/03/08/int…

"If you own the interface, you own the customer. If you own the customer you own the data. If you own the data, you own the future”. Customers are increasingly becoming loyal to service over brands. How should brands respond? - bit.ly/2Fmz472 via @campaignmag


Morning! We’re now on Insta - give us a follow over at instagram.com/greyshopperldn/


GreyBASE reposted

In the UK, Amazon accounts for 39% of all online spend and in the US, 57% #commerce2020

CampaignTechUK's tweet image. In the UK, Amazon accounts for 39% of all online spend and in the US, 57% #commerce2020

GreyBASE reposted

Amazon is reportedly in talks with American banking giant JPMorgan Chase to discuss a partnership which could see the retailer offer bank accounts to customers >> retailgazette.co.uk/blog/2018/03/a…


Retailers are struggling but Amazon is not to blame marketingweek.com/2018/03/06/gre…


Big news this week, as Dutch supermarket Ekoplaza opened the world’s first #plasticfree aisle. Shoppers in the Amsterdam store can choose from over 700 different goods that don’t use any plastic at all, with each product bearing a “plastic free” mark

GreyBASE's tweet image. Big news this week, as Dutch supermarket Ekoplaza opened the world’s first #plasticfree aisle. Shoppers in the Amsterdam store can choose from over 700 different goods that don’t use any plastic at all, with each product bearing a “plastic free” mark
GreyBASE's tweet image. Big news this week, as Dutch supermarket Ekoplaza opened the world’s first #plasticfree aisle. Shoppers in the Amsterdam store can choose from over 700 different goods that don’t use any plastic at all, with each product bearing a “plastic free” mark

GreyBASE reposted

We're all out-out with @Grey_Shopper singing our little hearts out 🗣🎤🎤🎼

TeamUmbrella1's tweet image. We're all out-out with @Grey_Shopper singing our little hearts out 🗣🎤🎤🎼

GreyBASE reposted

Today, Grey becomes Valenstein&Fatt. We've done what our founders couldn't: put their names on our door. Here's why: valensteinandfatt.com

GreyLondon's tweet image. Today, Grey becomes Valenstein&Fatt. We've done what our founders couldn't: put their names on our door. Here's why: valensteinandfatt.com
GreyLondon's tweet image. Today, Grey becomes Valenstein&Fatt. We've done what our founders couldn't: put their names on our door. Here's why: valensteinandfatt.com
GreyLondon's tweet image. Today, Grey becomes Valenstein&Fatt. We've done what our founders couldn't: put their names on our door. Here's why: valensteinandfatt.com
GreyLondon's tweet image. Today, Grey becomes Valenstein&Fatt. We've done what our founders couldn't: put their names on our door. Here's why: valensteinandfatt.com

Yesterday we all took a trip back in time to help raise money for @The_Wayback_ - some very strong looks in the office #WaybackWednesday

GreyBASE's tweet image. Yesterday we all took a trip back in time to help raise money for @The_Wayback_ - some very strong looks in the office  #WaybackWednesday

GreyBASE reposted

"D'you have Dr. Pepper?" "No, but we have--"

Bootleg_Stuff's tweet image. "D'you have Dr. Pepper?"
"No, but we have--"

It's been brilliant having those clever chaps from @GoogleUK in the office today

We have Google in the house today talking all sorts of fantastic things. Might be a live stream or two. 😜

GreyLondon's tweet image. We have Google in the house today talking all sorts of fantastic things. Might be a live stream or two. 😜


Great work by Ferrero Rocher on their latest brand activation at the #GRAMMYs #ceelogreen #thinkingoutsidethebox

GreyBASE's tweet image. Great work by Ferrero Rocher on their latest brand activation at the #GRAMMYs #ceelogreen #thinkingoutsidethebox

We haven't spotted anything quite as cheeky as this, this year - has anyone else? 🤔 #ValentinesDay

Nice occasion focussed messaging at Tesco..

GreyBASE's tweet image. Nice occasion focussed messaging at Tesco..
GreyBASE's tweet image. Nice occasion focussed messaging at Tesco..


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