HR Tech Copy
@HRTechCopy
The HR Tech Communications Consultancy, run by @EttieHolland. Contact [email protected] or 07855 935 995
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With all the hype around ChatGPT at the moment, the quantity/quality debate is as true as ever. AI might help businesses develop more volume of content for their budgets but the big question is, is that content really valuable, to readers and the business?
Often businesses treat content marketing like a race – but that means getting into a quantity battle you'll never win against more established or bigger budget competitors. Exceptional content changes the rules of the game; it doesn't matter if you just started playing.
HR tech is as close as you'll get to the perfect space for content marketing. Here's why: hrtechcopy.com/post/benefits-…
hrtechcopy.com
10 benefits of content marketing for HR tech businesses
HR tech businesses invest huge amounts into content marketing. The 2021 State of Inbound report finds content marketing accounts for 26% of B2B marketing budgets, for instance. In a nutshell that’s...
Thought this was an interesting piece from Dave Ulrich. HR as information clarifier, distiller, mobilisier, integrator. hrdconnect.com/2022/02/28/dav…
I promise this isn’t going to become an ad critique account (there are enough takes out there), but as an addendum to yesterday - these two are brilliant examples of understanding the benefit your audience values.
Often businesses treat content marketing like a race – but that means getting into a quantity battle you'll never win against more established or bigger budget competitors. Exceptional content changes the rules of the game; it doesn't matter if you just started playing.
From @charterworks: Here are some ways to incorporate neurodiversity into everyday business, DEI initiatives, and hiring and retention practices ti.me/3I9Cc6v
22 employee experience predictions for 2022 from Qualtrics. They're all great but I especially love #10. Knowing the recruitment landscape I'm not convinced #11 will change, even though it desperately needs to... (qualtrics.com/blog/future-em…)
Okay, not doing SMART goals this year. The world's a mess. Time for FUN goals. Flexible - Life happens, things change, goals shift. Uplifting - Bettering myself isn’t a punishment. Numberless - Life won’t be radically different if I read 29 books this year instead of 30.
*closes shutters for Christmas* Massive thanks to everyone who's supported us this year. There's so much work I'm proud to've been involved with and people I've LOVED working alongside. Can't wait to do it all again next year. Catch everyone on the other side...
Way back when brands perhaps didn't know what Twitter was or what they could and should do with it, @CIA's first tweet was bang on brand #brandconsistency #toneofvoice #copywritersunite
Lovely short video on the big impact small changes can have on conversion. At first glance these two lead captures look pretty similar – but one outperformed by 326%. marketingexperiments.com/lead-generatio…
marketingexperiments.com
Accelerating Lead Capture: Four psychological keys that transform conversion rates - MarketingExp...
In this FastClass video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches Four ways to improve the conversion power of your message (MECLABS is the parent organization of...
Great stuff, this. This short ebook – ow.ly/ChHT50DEzjR – from @WeAreInMoment is all about connecting CX and marketing teams, to create a coherent journey from first touch onwards. Well worth reading 👌🏻
If you see someone drowning on a rainy day, do you throw an umbrella or a lifebuoy? That was the Q @JoelKlettke posed in his fab newsletter a while back, warning against copy that's passably useful but not the right tool for the moment. A perfect litmus test for all your copy
Case studies can be an awesome sales tool BUT often they're crap. Here's how to uncrap them: ow.ly/Uqa950DnEAJ
We asked survey respondents to select the five #ContentMarketing related areas they thought their organization would invest in in 2021. What will you be spending your budget on? See the research: cmi.media/2021b2b
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