HellermanComm
@HellermanComm
An award-winning corporate communications agency specializing in positioning professionals to win business.
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Catch-up with John if you can't make this:
Smaller & midsize firms can compete with BigLaw! 💡 Join me + Michael Zukewich (Howard & Howard) for an Marketig Partner Forum webinar: Content-Fueled Business Development 📅 Sept 17 | ⏰ 2–3p ET PR & thought leadership aren’t just visibility tools—they drive sales. 🔗…
🚨Stop wasting money on PR🚨 Too many firms treat media placements like the finish line. But the full value of PR isn’t in the placement -- it’s in what you do with it next! ⬇️⬇️
Earned Media and PR that actually scores? Read my latest article in ALA's Legal Management suggesting a points-based system to track and value media wins. No more guessing what a placement is worth. 📈 Just strategy, scale & results. 👉hellermanllc.com/gamify-your-pr…
hellermanllc.com
Gamify Your PR for Biz Dev Gold
By scoring it, PR stops being vague. It stops being a “nice to have” marketing activity and, with points, becomes a strategic business development tool.
Sign-up for our free webinar tomorrow! #law
Good morning. Just a reminder that tomorrow, Tuesday, April 15th at 12:00pm ET, we’re hosting a free, informal webinar explaining how our unique FAME program (for Focused Authoritative Media Exposure) works. If you (or someone you know) is looking for smarter PR that’s…
Pros...Tired of paying for PR “effort” instead of PR results? @AmericanLawyer just published an article on FAME—our results-based PR model built for small & midsize firms: hellermanllc.com/everyone-wants…. Quick webinar coming up next week. Join us: forms.gle/C7uQvu8rJ1xczk…. #LegalPR
Big win for midsize firms! From the @AmericanLawyer our President, @jhellerman , and @H2_Law 's @kadyvolmering dive into how a focus on results can revolutionize PR — especially for lawyers. #LegalMarketing
"Want to stand out in a crowded legal market? Discover how midsize firms are leveraging FAME—a results-driven PR system—to boost credibility & biz dev on a lean budget. Read more in The American Lawyer: law.com/americanlawyer… #LegalPR #LawFirmGrowth"
Curious about the future of legal marketing? 🚀 Join us as we chat with Kady Volmering of @H2_Law about her #LMA24 experience: hellermanllc.com/lessons-learne…! From #PR tactics to #AI integration, it's all about staying ahead of the curve. @LMAintl #LMAMKT #OneLMA
It’s Pi Day! Does your firm have a savory strategy for success? hellermanllc.com/chicken-pot-pi…
hellermanllc.com
Chicken Pot, Chicken Pot, Chicken Pot Pi: Engineering a Full-Circle Strategy for Elite Law Firms
Like the infinite nature of π (pi), the path to career success is continuous and multi-faceted, often encompassing a mix of thought leadership, earned media, and strategic marketing.
10 years ago, John made a pretty accurate prediction about #AI Chatbots... He was talking about #lawyers and law firms at the time but given the progress of AI over the last yer, the prediction is relevant to most all professional services now.
In case you missed it, Scarlett Johansson’s surprise cameo on Saturday Night Live was spectacular. It was 10 years ago that she starred with Joaquin Phoenix in Spike Jonze’s dystopian romance, “Her,” and so it’s also been 10 year since I was inspired by the movie to predict…
Remembering #LegalMarketing giants – Levick, Belser, & Bay – who shaped our industry. Their impact is felt as we step into 2024, a year of monumental change. Tech will redefine our industry. Let's adapt & thrive in the New Year. hellermanllc.com/legal-marketin…
I was recently interviewed by Don Mazzella for his highly-regarded Small Business Digest podcast. If you're making plans for PR -- and can suffer my "ahhs" and "umms" -- I think you might appreciate it. I discuss the power and purpose of thought leadership, and explain FAME…
I recently secured a podcast opp for my mentor @jhellerman w/ Small Business Digest. He discussed his unique approach to #PR (#FAME), the importance of thought leadership for pros + the power of third-party credentialing. Here are some key takeaways. hellermanllc.com/small-biz-podc…
If you’re a lawyer or consultant or other professional making plans for PR and earned media, typical monthly retainers aren’t always best. Consider FAME — our content fueled business development system offering individualized earned media campaigns on contingency!
Anyone out there want to build this with me? It's like Klout for non-techie professionals (lawyers, accountants, consultants, etc.). #legaltech #biglaw #programming
In the business of law, where reputations can be built or shattered in an instant, understanding the power of #PR + crisis comms is essential. @jhellerman appears on @good2bsocial's Legal Marketing 2.0 podcast + @legalmmpodcast to discuss. hellermanllc.com/john-hellerman…
.@jhellerman appeared as a guest on the @legalmmpodcast to discuss the “two sides of the coin” - PR for the purpose of business development and #crisis comms to protect reputations. Tune in for how to make judgment calls in pressure-cooker situations. legalmastermindpodcast.com/ep-222-john-he…
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