Kernel
@Hello_Kernel
Early adopters. Out-of-the-boxers. Problem solvers. A full-service creative + production agency operating throughout the US. A Spectrum Reach Company
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Charter Communications is opening 5,100 Spectrum Wifi hotspots for all users in coastal communities in the Carolinas as well as inland to the Charlotte, Raleigh-Durham, Fayetteville and Greensboro areas. For more information visit spectrum.com/wifi-hotspots
Our thoughts are with everyone in the path of Hurricane Florence. If you are a customer looking for updates and information, visit the Spectrum Storm Center: spectrum.net/support/hurric…
"Americans still watch a dizzying quantity of linear TV, and they don’t seem remotely unhappy with it." - @felixsalmon via @WIRED ow.ly/aF9Z30lBqW0
wired.com
The Future of Television Is ... More Television
With nimble startups like Netflix and NewTV, the death of television seems imminent. But the old-fashioned medium is powerful, lucrative, and just might be too big to fail.
A few of our fearless leaders gathered for the Groomed Beard & Apple Watch Convention.
Decide what makes your business stand out and shout it from the rooftops. #cutthroughtheclutter #advertising
TMW your 28k lb baby heads out into the world on its own. This monumental project for @SpectrumReach hit the road last week, making its first stop in #Greenville, SC. drivenbydatatour.com #Design #VehicleWrap #ExperienceDesign
Companies that successfully manage to integrate #creativity and #data enjoy a “2x difference in revenue growth," according to new research by McKinsey. #consumerresearch #businessgrowth
Brands + Sports scores big with consumers. According to Nielsen's 2017 Year in Sports report, when it comes to #TV consumption, 86 of the top 100 telecasts viewed live or on the same day were sports related. ow.ly/DxQk30leHlr
The most popular leisure activity is watching ad-supported TV. Take a look at more summertime viewing trends for 2018: bit.ly/2IMIcUq
Spectrum Reach Chooses eMAM to Manage Productions: Creating a unified workflow solution, linking all Spectrum Reach Kernel Offices. @SpectrumReach ow.ly/GiMb30jkL0m
Use this Advertising & Marketing 101 guide as a very first step, before you let another salesperson tell you what you need. Because advertising and marketing isn’t one-size-fits-all. Get your guide: bit.ly/2Dc7TtU #Advertising101 #SmallBusiness #Marketing
Mr. Martinez says his passion for law comes from a desire to provide a level of peace for El Paso, TX families. And we can relate – our passion for advertising comes from our dedication to help businesses thrive. See the effects of a TV + digital strategy: bit.ly/2sKNFr7
Sometimes it's a challenge to use your voice. Spectrum's Diana Fusco helps women at #WoPC find their voices during the hardest times. Join us! #leadership #standup #beheard #Spectrum @spectrumreach
Never underestimate the power of specialized cable networks. Stay tuned for our latest report "Niche is the New Black: How Specialized Cable Networks Deliver Passionate Audiences and Value to Advertisers", which will be released tomorrow!
We don’t just solve problems: the challenges are often what lead to our most unforgettable solutions. Read some of our behind-the-scenes stories of creative problem solving at its finest: bit.ly/2neztE1
A great commercial can be transformative as well as effective branding: "A Teenage Holiday Romance Ends With a Twist in This Travel Ad for Thomas Cook" - Video - Creativity Online @adage ow.ly/rVxs30hPRHK
Super Bowl Alert: The First Ad Drops, Groupon Goes Viral | Special: Super Bowl - AdAge ow.ly/1lpN30hPR4b
Why AI Is the New Battleground for Brand Marketers – @Adweek ow.ly/vWVj30hEqkd
adweek.com
Why AI Is the New Battleground for Brand Marketers
Embracing consistency and effective frequency.
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