The majority of inbound marketing tactics fall under digital marketing, as consumers are empowered to do research online as they progress through their own buyer's journey.
Inbound Marketing Inbound marketing, on the other hand, is focused on attracting customers rather than interrupting them.
This marketing method is called "outbound" because it involves pushing a message out to consumers to raise awareness on your products or services — regardless of consumer interest.
Outbound Marketing Outbound marketing refers to intrusive promotion, such as cold calling, email blasts to purchased lists, and print ads.
Because information wasn't as easily accessible and readily available, the majority of traditional marketing relied on outbound tactics such as print, television ads, and billboards.
Traditional Marketing Traditional marketing refers to brand promotion on offline channels that were around before the rise of the internet. Think billboards, flyers, and radio spots.
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