Brian Sun
@ItsBrianSun
Lifecycle marketing consultant/trainer. Done it for SaaS, fintech, e-comm, travel, & real estate. Worked @opendoor @titanvest @ortto now doing the solo thing.
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Imagine being an app founder and having the judgment of a founding product designer: - holistic product flow thinking - no disjointed features - pulling on the right growth levers 7+ years of experience and a few late nights later. It’s something I wish I had when I started.…
Lifecycle moves conversion. When I say conversion in relation to lifecycle, I mean people who have given you their email address, or signed up for an account, but they haven't bought from you yet. This is often the biggest group of people in your email database, and a huge…
Launched a side project! Searchcast is a podcast audio search engine: searchcast.co - Find the best podcast clips on any topic - Listen to clips directly in the search results - Search just like you do on Google everyday You can also get new podcast clips on topics…
A few friends and I made the the audio of 570 episodes of @myfirstmilpod searchable: searchcast.co/podcast/My%20F… Fun finds: - 18 clips of the guys saying "no small boy stuff" - @ShaanVP's copy my trip business idea (I've been looking for this clip for awhile now) - 6 times where…
Excited to announce I'll be teaching the Growth Engineering course at Reforge! The course is for Engineers and EMs working in Growth surface areas to ramp up to the Growth ways of working ASAP. First cohort starts in a couple of weeks, on April 23! alexeymk.com/2024/04/06/why…
E-commerce lifecycle case study up from my work with True Botanicals. Some highlights: - New abandoned checkout flow increased month-over-month revenue across all abandonment flows by 50% - Time to refill flow update led to 3.3x year-over-year revenue growth and True…
The two keys to creating great content: 1: Have something valuable to say 2: And the ability to say it You unlock the first key through lived experience from knowing and doing the thing you’re saying something about. This is why 99% of content on the internet is garbage.…
Hey merchants, You can now use Shopify Flow (free) to get free insights 📊about your store using the Scheduled Time trigger and Tresl Segments. It takes ~5 minutes to set up and doesn't cost anything. You get product journey analysis, replenishment rates, purchase timing, and…
Big fan of Really Good Emails, Milled, and Email Love which have tons of great email designs. I want the exact same thing but for SMS and push notifications too. I think figuring out the UI/how to display them is a tricky blocker.
Adding this to my read-soon list. Haven’t read Obviously Awesome yet, so will prolly read both at the same time. Also I hope this book gets wayyy bigger than the Storybrand thing.
Came across a new creator today that I like. He teaches how to sell digital products. modestmitkus.com The dude uses super straightforward, no fluff copy. He also makes a short video for each section in his articles, super smart. I’m in the “consume a bunch of stuff”…
Squarespace made a bunch of big updates: squarespace.com/refresh It’s cool seeing them get into the course game. I bet the designs will be sexy but it’ll take a lot to catch up feature wise with Teachable, Kajabi, Thinkific, Podia, etc
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