Jeff Fraser
@JFadtech
Ad tech, martech and digital media writer for @Marketing_Mag, Canada's top source for news on marketing and communications
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Just discovered Thalamus - awesome directory of #adtech #programmatic vendors, plus a nifty industry news aggregator thalamus.co
Fraudsters are going mobile - a new DSP study says as much as 34% of in-app ad traffic is suspicious. ow.ly/VV7Kz
Congrats to our Tech Player of the Year shortlisters! marketingmag.ca/advantage/meet… @adgear @vidyard @shopify @juice_mobile @aboutpolar @tubemogul
.@iabcanada thinks #adblock is the most likely cause of a 30% decline in desktop ad impressions since 2013. marketingmag.ca/advantage/ad-b…
Pretty sure this is like the 7th time Digiday has used that headline image...
The debate over who should measure #viewability is over. Google lost. ow.ly/Vkr2f #adtech
"Buy button" social commerce is still a long way off, if this @Recode holiday shopping experience is any indication. ow.ly/VkAlF
Shaw Media is now using @Moat to measure #viewability, same as Bell, Torstar and the Globe. ow.ly/VkqDJ #adtech
Snapchat is the "hottest brand on the planet"? That's a little much, @AdWeek. ow.ly/Vib02
Welcome to our new fearless leader @schaneschick ! marketingmag.ca/media/shane-sc… (that's right, @Marketing_Mag's new ed has a tech background!)
.@YahooMail's anti-ad blocking experiment is going poorly. After their Q3, it seems a bit like a desperation move. marketingmag.ca/advantage/yaho…
Montreal's District M joins the header bidding parade marketingmag.ca/advantage/dist… #adtech #programmatic
.@EyereturnMktg has a nifty infographic showing which Canadian cities most like country music and luxury cars marketingmag.ca/advantage/eyer…
Three #adtech players made the @DeloitteCanada Fast 50 this year. Congrats @AcuityAds @juice_mobile @AddictiveAdTech ow.ly/UMaQy
.@Stackadapt says it can get CTRs between 0.4% and 0.8% w/ native #programmatic, thanks to increased relevance ow.ly/UMas5
Forrester had some hints about Google's forthcoming #DMP, Audience Center, in its latest DMP Wave report marketingmag.ca/advantage/forr… #adtech
Apple Pay has come to Canada! marketingmag.ca/consumer/apple… Now I just need one of those fancy not-3-years-old iPhones they're making now...
Facebook mulls advertising changes for instant articles after publisher pushback on.wsj.com/1LcBC1U via @WSJ
I've been saying it all along and now it's here @IndexExchange and @moat partnership shows health of #INDEXexchange finance.yahoo.com/news/index-exc…
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