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Enjoyed listening this morning. Great to hear his perspective of influence vs influencer marketing - and how these nuances can have a larger impact.
Need help choosing the right influencers to help ignite your brand? @JasonFalls shares some of his best insider tips on the latest episode of Social Pros – out now! candc.ly/36nGYwm #socialpros #influencermarketing #winfluence
Interesting take from @arikhanson about which PR Pros value media relations over influencer relations. Even with the media landscape and challenges of 2020, traditional media continues to be the focus and emphasis. arikhanson.com/2021/01/08/the…
Enjoyed this podcast episode. It's not one or the other - we need both managers and leaders with the unique traits that they bring to the role.
There are subtle differences between managers and leaders. As Gen Z enters the workforce, brands take stands on social issues, and a global pandemic redirects everything we do, @ginidietrich says it's time to re-evaluate the traits of each bit.ly/3egyCK5
Trend: 5 companies using LinkedIn video to advance goals during the pandemic bit.ly/3n4uMaK
Brands today need to combine the best tactics in traditional PR with modern online techniques—and PR pros need to be familiar with all the relevant digital tools (Sally Norton) @MiamiMovingGuid hubs.ly/H0wFbbs0 #PR #marketing #IntegratedPR #PRtips
Helpful, comprehensive list of simple and basic tools to use for PR campaigns business2community.com/public-relatio…
Great tips for broadcast pitching and how to garner credibility/assets that position for national coverage.
COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets. ragan.com/securing-natio…
Earned media and relationship building is always key. Quality over quantity. A high number of impressions or placements may not support the business goal.
The same mediocre PR ideas seem to keep reappearing. Among these is the tired notion of using pay-for-performance as a PR agency selection criterion. And just like a weed, the pay-for-performance concept is difficult to uproot. prweek.com/article/1694102
Beginning to feel like fall and PSL season. @TrustInsights has an interesting deep dive into the analytics and how many products actually include pumpkin pie spices. trustinsights.ai/blog/2020/08/p…
Enjoyed this week's Talking Points Podcast, "Brands Taking a Stand." Worth a listen as it dives into consumer expectation vs reality. And, interesting that @MorningConsult lists @USPS as top most loved brand. thetalkingpointspodcast.com/episodes/2020/…
Another key question: Can Reels replicate the mainstream consumer adoption levels that TikTok gained during the stay at home orders? It is a limited opportunity for brands if influencers and consumers aren't active users, sticking to Instagram's other features.
With #TikTok’s future in the U.S. uncertain, the release of Instagram’s copycat, Reels, could not have come at a better time. But does Reels offer the same #marketing and #PR opportunities? Read more in the latest #PRWDashboard feature. prweek.com/article/169224…
Interesting mashup. @blockbuster should have considered consulting with these creative franchise owners when the business was shifting.
You can now rent the world’s last Blockbuster for a ’90s-themed slumber party wapo.st/2FfTxzl
Congrats to our friends at @PRTourismCo, celebrating our GOLD win for marketing at the @AMCP_Awards! Proud to work with this great client!
This small South Carolina town might just be the most exciting place in the South: tandl.me/2bCtIc7
Beautiful night in Chicago, excited for a fun week in the city! @ Chicago Lake Front instagram.com/p/BJHEyAggxty/
My old hometown newspaper wrote about my new hometown! Great feature on #YeahThatGreenville ow.ly/y4tZ302PaX2
Glad to be home after a full week of travel, but missing this beautiful view! #seepuertorico… instagram.com/p/BHUVRtjgxgS/
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