Just Copywriting Tips
@JustCopyTips
One tip every sometimes. Nothing else.
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Walking around the park, drinking coffee, alone. It’s the best part of my day. Soon I’m back on floor 6. Beautiful morning now black out blinds. And I stare down the lens like the barrel of a gun. Hello old friend. Write, record, pace, record, swap batteries, record. I read the…
I wrote this ad, and I quite like it
I first met Calvin in 2016. Karim and I had just launched Paribus. We weren’t a big company. Our office was my kitchen table. So when an email from a 17-year-old high school dropout landed in my inbox asking for an internship, I skimmed by it. Thankfully, Karim didn’t! -…
What do these four YouTube videos have in common?
Big ideas are less about ‘creativity’ and more about ‘conviction’
I wrote this ad, and I quite like it
The best copywriter I know showed me his step-by-step process for designing an ad, and we recorded the entire thing. 10 minutes. 20 rewrites. @harrydry
Watch me rewrite an ad twenty times :) There’s no flash of inspiration. It’s more like building a cabinet. Lots of axe work, piece by piece, 'til it's there.
Had a buzz cut. Went on my favourite podcast :) “Learn Great Copywriting in 76 minutes”
Harry Dry is the best copywriter I know. He's built a 130,000-person newsletter teaching people how to do it, and by the end of this interview, you'll be at least a Green Belt in copywriting. Some of his rules for writing: 1) A great sentence is a good sentence made shorter.…
You can't write simply. You can only rewrite simply.
Three tests for any line you write 🧪🧪🧪
A great line is a good line made shorter
Three ways to add warmth to your CTA
Ten years ago Dave Trott drew a triangle on a flipchart and said “every ad needs three things”. - Impact: “You've got to get noticed” - Communication: “You've got to tell me what” - Persuasion: “You've got to tell me why” Most ads just do the “communication” part. - “We're a…
don't know how to start? draw a comparison table
You will never see a headline in the newspaper: “Area Bank Not Robbed.” — Luke Sullivan
Great copy is yours. You own it. I have a simple check for this: Google whatever you write. If one-hundred companies have already said it, try again.
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