LightReaction's profile picture. We guarantee real outcomes for brands by combining proprietary media, data, and technology at scale.

Light Reaction

@LightReaction

We guarantee real outcomes for brands by combining proprietary media, data, and technology at scale.

In our latest blog, we discuss our mission to provide Real Outcomes by Aligning Machine Learning with Business Rules lightreaction.com/en/blog/aligni…


Light Reaction reposted

What is the #FutureofAdvertising? Come join @Xaxistweets and @Jivox tomorrow at #CES2017 to find out! bit.ly/2iIke2y


Light Reaction reposted

Listen to GroupM NA CEO and our alumni Brian Lesser on the inaugural AdExchanger Talks podcast!

GroupM CEO Brian Lesser talks business on the first episode of the AdExchanger Talks podcast. Listen here: bit.ly/2fxXxt4



Our Global COO Evan Schwartz talks about cross-device targeting in this new report from @eMarketer.

Marketers continue running into challenges with cross-#device targeting: bit.ly/2hS1OZm

eMarketer's tweet image. Marketers continue running into challenges with cross-#device targeting: bit.ly/2hS1OZm


Congratulations to Nicolas Bidon on being named Global President of Xaxis!

Today we are proud to announce the promotion of Nicolas Bidon as our Global President. bit.ly/2gbyv2w



Light Reaction reposted

GroupM integrates data on billions of consumers in one new platform bit.ly/2gBJ1o8


What makes our VP of Business Operationss Rosa Markarian a great candidate for the Digital Female Leader award? hubs.ly/H05cRjd0


VOTE for our VP of Business Ops Rosa Markarian for the Digital Female Leader award presented by Women in Digital. hubs.ly/H05bstj0

LightReaction's tweet image. VOTE for our VP of Business Ops Rosa Markarian for the Digital Female Leader award presented by Women in Digital. hubs.ly/H05bstj0

Light Reaction reposted

Eric from Light Reaction talking performance marketing to kick off the Miami @masterclassing! @LightReaction

davidkaye6's tweet image. Eric from Light Reaction talking performance marketing to kick off the Miami @masterclassing! @LightReaction

Looking to learn more about Performance Based Outcomes? Check out our Resources section! lightreaction.com/en/resources/


Our EMEA team continues to pop up @dmexco with Chris Mohr in the @Campaignmag series in Cologne #dmexco

LightReaction's tweet image. Our EMEA team continues to pop up @dmexco with Chris Mohr in the @Campaignmag series in Cologne #dmexco

Rosa Markarian from our Light Reaction EMEA team @dmexco part of the @Campaignmag series #dmexco

LightReaction's tweet image. Rosa Markarian from our Light Reaction EMEA team @dmexco part of the @Campaignmag series #dmexco

Need a charge? We got you covered. Stop by the GroupM Booth at #DMEXCO for a Light Reaction portable charger!

LightReaction's tweet image. Need a charge? We got you covered. Stop by the GroupM Booth at #DMEXCO for a Light Reaction portable charger!

Head of Light Reaction, Netherlands Kevin van der Straat discusses how Insights + Transparency = Performance Success bit.ly/2cpS7QB


Join us & our Global CEO, @Bob_Walczak at #MMS2016 during Ad Week in #NY on Sept 26th hubs.ly/H04gHS60 @ModernMSummit


Light Reaction reposted

Huge thank you to @bob_walczak, CEO of @LightReaction for joining us in NY for our show 9/26! Can't wait: trib.al/zUfgkzK


CEO Light Reaction, Bob Walczak on the Top 5 Rules for Driving Real Performance Based Outcomes from @CampaignLiveUS: hubs.ly/H04dkkT0


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