MacbethLankester
@MLcomms
We’re a small marketing communications agency with one big wish – to create memorable campaigns and hard hitting results for our clients.
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We’ve now been in business for five years, so we thought it was about time we shared. That’s the raison d’etre behind this newsletter – offering you an insight into project successes, what works and some tips and tools that we employ. mailchi.mp/014530d233dd/s…
When Alan Hampton, MD of Forfar Roof Truss Ltd in the UK, heard about MiTek’s Dedicated Services at a customer services conference, he was keen to find out more. Alan tells us about the welcome impact the services have had on his manufacturing business. buff.ly/3jidhmb
At Albright IP we love to celebrate innovation and the IP that protects it. So, we wanted to tell you a little bit about the IP behind the Royal Mail’s latest set of ten postage stamps celebrating the inventions that drove the industrial revolution. ed.gr/dlbap
We love supporting SMEs, whether they are established or just starting up. Our ‘marketing in a box’ approach can be the perfect solution, as Cotswold-based Concept Construction discovered when it came to us for help. Read more here: bit.ly/3x2DCtO
Can MMC help housebuilders deliver more homes? We’re seeing a growing global market for MMC, particularly in the housebuilding sector, as companies recognise the benefits, from improved environmental creds to reduced costs and timescales. buff.ly/3eAoTQd
Here's our tips for creating the perfect video: Identify your goal and key messages; Curate the very best authentic story; Develop a strong creative concept that will connect and engage; Perfect the script and storyboard; Get your video out to the world buff.ly/3t459Zn
Friday Sharing // Take a look at Miro.com it’s a useful online whiteboard and its free. If you’re brainstorming content ideas, simply create a board and share a link. Everyone can input at the same time and no version control is needed.
With the rise of Clubhouse and Cappuccino, could Audio be the next frontier for social apps? This article introduces you to Cappuccino - a type of podcast between friends... buff.ly/3tiyIr5
Britain's electricity grid had 'greenest ever' day on Easter Monday inews.co.uk/news/environme…
inews.co.uk
Britain's electricity grid had 'greenest ever' day on Easter Monday
At their peak on Monday, zero-carbon sources made up 80 per cent of the UK's energy mix
#TBT This is an oldie but a goodie. In the spirit of celebrating good design, we love these images depicting the 90s equivalent of modern-day tech. Already outdated as it doesn't include TiKTok! Maybe an update will be on its way...
Exclusive social networking apps are on the rise. But do we have digital saturation points? In this new era of communication can we expect the physical world start to claim back some of what the digital world has taken? buff.ly/3kozVcV
The latest edition of our Simply ML newsletter is out, in this one we share some image sourcing tips, talk about the value in small, look at how to maximise virtual comms and showcase a bit more of our world… mailchi.mp/907d5601bbe0/s…
Calling all creatives! The @dezeenawards are now open for architects, interior designers, product designs, photographers alike (basically anyone with a creative bone in them!) Now with added sustainability! buff.ly/3a3PmUg
//Celebrating creative campaigns we love: For all of us suffering online meeting fatigue this unofficial Kit Kat was fab. It was actually created for the creative project, One Minute Briefs.. buff.ly/37rjLtS
We’ve been working with clients on ways to ‘check in’ with staff, maintaining a sense of purpose and value, while trying not to create more ‘Team’s fatigue’. This report from HBR has some useful guidance on how to keep wellbeing front and centre… buff.ly/3qpqvQv
Memes in a post-breakfast world: lessons from Specsavers’ response to Weetabix and beans buff.ly/3pgn8tO
Love it or Hate it. Celebrating creative campaigns we love. This is a great recent ad campaign by Marmite buff.ly/2LRk49K
If you're starting to hear people talk about the private networking app Clubhouse, this is worth a read. #onetowatch buff.ly/3aX672v
UK's green plan offers mixed hopes for post-Covid jobs boom theguardian.com/business/2021/…
theguardian.com
UK's green plan offers mixed hopes for post-Covid-19 jobs boom
Only five green jobs on average are created per £1m spent, while most equipment is made abroad
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