MatHunt75's profile picture. COME SAY HI ON TWITCH!! http://twitch.tv/SickoMyselfTV
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SickoMyselfTV

@MatHunt75

COME SAY HI ON TWITCH!! http://twitch.tv/SickoMyselfTV you tube https://www.youtube.com/channel/UCgPk1NSgTKpXrg7urQDQ5BQ

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Gm gm ☕️

paschamo's tweet image. Gm gm ☕️

GAMES ON A FRIDAY CAUSE WE CAN... #fogstalker twitch.tv/sickomyselftv


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Hope everyone has a good week ❤️ Enjoy today clip of the day 🤣


I'mready for it.. HOW WAS YER MONDAY ? vent here.... #fogstalker twitch.tv/sickomyselftv


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If you want this kind of help… We’re running our next accelerator cohort later this month. -8 weeks - World class YouTube strategy - Direct support and feedback Apply here today before official launch next week: accelerator.paddygalloway.com


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4. Retention strategy This is the area where Ian still needs to improve and is actively working on each video. However, just applying these principles below has made a world of difference to how his videos retain viewers.

PaddyG96's tweet image. 4. Retention strategy 

This is the area where Ian still needs to improve and is actively working on each video. 

However, just applying these principles below has made a world of difference to how his videos retain viewers.

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Ian was able to realise these mistakes. The result. Packaging that got clicks. He spent time perfecting them, thought about the psychology behind them. This is a night and day difference.

PaddyG96's tweet image. Ian was able to realise these mistakes. 

The result. Packaging that got clicks. 

He spent time perfecting them, thought about the psychology behind them. 

This is a night and day difference.

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3. Click strategy Part of becoming a great creator is identifying improvement areas. We shared our thumbnail and title principles with Ian. His previous packaging had a lot of mistakes and weren’t getting the click. Just look:

PaddyG96's tweet image. 3. Click strategy 

Part of becoming a great creator is identifying improvement areas.

We shared our thumbnail and title principles with Ian. 

His previous packaging had a lot of mistakes and weren’t getting the click. Just look:

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So Ian applying our philosophy to ideas had completely changed his channel. But this was only possible because of the execution improvements he had made…


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His next two videos were different but built on the same format and principles as the first. - Comparisons - Broad appeal within the niche - Built on viral formats from other niches Both have been outliers.

PaddyG96's tweet image. His next two videos were different but built on the same format and principles as the first. 

- Comparisons 
- Broad appeal within the niche
- Built on viral formats from other niches 

Both have been outliers.

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Through this everything changed. Ian realised he could go bigger. He came up with this idea by building an existing viral format. 1 million views. Do you know how insane that is for a channel with under 10k subs?

PaddyG96's tweet image. Through this everything changed. 

Ian realised he could go bigger. 

He came up with this idea by building an existing viral format.

1 million views. Do you know how insane that is for a channel with under 10k subs?

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We shared our ideation process, which is basically - Ideate a much greater volume of ideas - Study outliers in your niche and other niches - Have an elimination criteria - Whittle down ideas to be left with the cream of the crop.


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You could say… “well hey flat earth deniers are relevant to the Astrophotography community” But then ask yourself, are 80% of people in the niche intrigued by dunking on flat earth conspiracy theorists? No. It’s adjacent but that doesn’t mean it works. Ian needed a format.


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To show what I mean… look at these 3 videos. 3 different formats, and I’d argue 3 different audiences. A common mistake beginners make is not realising how focused you should be on one audience. The middle video is a great example of this point…

PaddyG96's tweet image. To show what I mean… look at these 3 videos. 

3 different formats, and I’d argue 3 different audiences. 

A common mistake beginners make is not realising how focused you should be on one audience. 

The middle video is a great example of this point…

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2. Improve ideation process Ian realised he had a few main issues with ideation: - Not truly allocating enough time - Jumping around between formats - Being too niche in his niche (not thinking he can go bigger) - Splitting interest between videos


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We always want these to be clear with channels we work with. Take a look at Ian’s below. Lot of small channels are in vague and broad niches (gaming, entertainment) and have no unique competitive advantage.

PaddyG96's tweet image. We always want these to be clear with channels we work with. 

Take a look at Ian’s below. 

Lot of small channels are in vague and broad niches (gaming, entertainment) and have no unique competitive advantage.

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1. Define niche and competitive advantage Small channels really need a clear defined niche (not something too broad and vague). It’s also super important to have a competitive advantage, a differentiator.


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Enter our approach to YouTube. Which I’ll walk through step by step:

PaddyG96's tweet image. Enter our approach to YouTube. 

Which I’ll walk through step by step:

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Sneezing on your period be like

ScreamQueen514's tweet image. Sneezing on your period be like

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