Jacob Espinoza
@MrJacobEspi
Salem, Oregon’s hype man. Sharing thoughts about building a local media company.
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13 concepts to understand before you lead a team:
Put in the work and the results will come. I love this stuff. If you have experience making content, you can build a local media company. It’s the biggest opportunity to make money online right now.
So much room in taking a social media first approach to local news. You have an endless supply of content and an audience waiting for someone to be their go-to person. Every content creator who is struggling monetizing should be making this pivot.
its a great day to take aggressive action and worry about nothing but the things you can control
A few options if there is already a local media presence in your community. Be better. Be more consistent. Focus on a smaller community. Start showing up where they aren’t. Lots of opportunities to build a media company with $0 and a cell phone.
Gotta take a moment to shout out Noey. 30 posts in. Just passed 1k followers and is cruising. Wouldn't be surprised if she is close to 10k by the end of the year. Inbounds leads are flowing in. Proud of her 🙌
one of the best benefits of owning a local media company is... becoming a true local superconnector which doesn't pay anything directly but can pay off massively indirectly in business and in life essentially, you get to do things for others with no expectation of return…
“It’s working!” Favorite two words to hear from a client. Started at 0. Been crushing content for about a month. Posts probably 3 times a week. Is already getting inbound requests for sponsorship opportunities. I love this stuff.
Yeah easily, my friend @MrJacobEspi gonna for mayor off his 40K IG page (can't wait Espi!!) instagram.com/whatshappening…
Local content is ripping in the algos - this woman in Cut30 has picked up nearly 100k views on this. 100k views in a single city is 10x more impactful than 1M nationally and probably 10x easier to do too. It's so early. 10/10 hook btw I'm watching for sure
This morning I spent a decent amount of time reflecting on how incredible the XXL 2011 Freshman Class was.
Local media is wide open for new companies right now who understand the value of social first. We need more people covering local stories.
The DeAngelo Russel lazy pass to fouling on a fast break lay-in to lane violation combo was impressive.
Getting sick is a great way to realize how much work you can still delegate.
Completely booked for on-boarding calls this week. This is crazy. New feature this afternoon…
A major local media company offered me dinner with Jay Z for this account. I turned it down. I'm not going anywhere.
No more flipping through 25 tabs to gather content for your newsletter/blog/social media It's all right here in your feed, ready to drop into your newsletterbuilder.ai generator news, events, social media (insta/fb/twitter/linkedin/etc) all hooked up in one place
Deep in a rabbit hole getting ready for my son’s 7th grade basketball season. We’ve done the same offense and defense the last two years, but we are bringing a lot of new energy this year. Can’t wait.
Local newsletters are surprisingly complex. After onboarding our first 10 users to newsletterbuilder.ai Realized how many sources we use, segments, formats, etc. Crazy - we're building a prompt library and template for anyone new/starting/ looking to simplify. Join us!
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