Taking the guesswork out of adverts rocketfuel.smh.re/75L
rocketfuel.smh.re
Taking the guesswork out of adverts
If brands want to connect with potential customers in the moments that matter, they need to dial up the analytics, adopt an AI approach, be more scientific and leave the art to their creative...
Rocket Fuel Awarded Two US Patents to Help Leverage First-Party Cookies to More Meaningfully Reach Consumers rocketfuel.smh.re/74X
Rocket Fuel Named a Snapchat Certified Partner, Providing Brands with Enhanced Video Advertising Solutions rocketfuel.smh.re/74E
rocketfuel.smh.re
Rocket Fuel Named a Snapchat Certified Partner, Providing Brands with Enhanced Video Advertising...
Addition of Snapchat rounds out Rocket Fuel’s predictive marketing platform with one of the most robust video services on the market Rocket Fuel, the leading Predictive Marketing platform provider,...
Why a DSP Combined with AI Equals the Future of Brand Campaigns rocketfuel.smh.re/73r
rocketfuel.smh.re
Why a DSP Combined with AI Equals the Future of Brand Campaigns
At this year’s IAB Annual Leadership Meeting, P&G’s chief brand officer Marc Pritchard prompted industry discussion by stating the current advertising landscape suffers “an antiquated media buying...
Artificial intelligence is infiltrating ad tech rocketfuel.smh.re/72x
rocketfuel.smh.re
Artificial intelligence is infiltrating ad tech
Ad tech has AI fever. Programmatic platforms like Rocket Fuel and Huddled Masses are increasing their use of AI and machine learning to determine which impressions they’re unlikely to win and should...
5 Disruptions Reshaping Modern Marketing rocketfuel.smh.re/727
rocketfuel.smh.re
5 Disruptions Reshaping Modern Marketing
Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are...
Dropping the Term ‘Programmatic’ rocketfuel.smh.re/71q
rocketfuel.smh.re
Dropping the Term ‘Programmatic’
Programmatic technology has given brands the opportunity to deliver targeted, personalised, and automated messaging. It’s direct, it’s indirect, it’s display, it’s native, it’s all of these things....
AI seen as a threat? Millennials say bring it on rocketfuel.smh.re/71l
rocketfuel.smh.re
AI seen as a threat? Millennials say bring it on
As a member of EGR Global your organisation will receive access to all of the above products and services which can be tailored to your organisation’s needs. Whatever your requirements, EGR can...
A new favorite: Serge Devant - Thinking Of You feat. Camille Safiya (Serge Devant's Floor Cut) by @CrosstownRebels soundcloud.com/crosstownrebel…
soundcloud.com
SoundCloud: The Music You Love
Serge Devant - Thinking Of You feat. Camille Safiya (Serge Devant's...
Google goes after mobile native advertising with new AdSense formats rocketfuel.smh.re/70r
rocketfuel.smh.re
Google goes after mobile native advertising with new AdSense formats
Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the launch of native ads for all AdSense publishers. AdSense native...
New evidence highlights the conversion lift of mobile optimization rocketfuel.smh.re/70l
rocketfuel.smh.re
New evidence highlights the conversion lift of mobile optimization
No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage exceeded desktop for the first time, and usage worldwide...
Mcgregor Mayweather Wembley, London Press Conference tour tickets for sale. Let me know if you're interested!
How AI in Advertising Predicts the Way We Feel rocketfuel.smh.re/70F
rocketfuel.smh.re
How AI in Advertising Predicts the Way We Feel
In April, Facebook gave the world a glimpse into the work of its ‘moonshot’ unit, Building 8, as it explores the possibility of understanding the human mind through sensor-based technology. The...
Yes, Cannes Lions is increasingly tech-heavy, but digital players and creatives can still enjoy a Riviera romance rocketfuel.smh.re/6_H
YouTube tops 1.5 billion logged-in viewers every month rocketfuel.smh.re/6-7
rocketfuel.smh.re
YouTube tops 1.5 billion logged-in viewers every month
YouTube has a lot of viewers, and now the Google-owned video service is giving those viewers new views, including a way to responsively reformat videos on mobile and support for 180-degree videos....
New in Rocket Fuel DSP – Top Insights (beta) rocketfuel.smh.re/6z6
rocketfuel.smh.re
New in Rocket Fuel DSP – Top Insights (beta)
By Ian Dailey, Principal Product Marketing Manager The June release for the Rocket Fuel DSP includes a beta version of our new Top Insights tool. Available to all Rocket Fuel media customers with a...
Cablato partners with Rocket Fuel to drive ad effectiveness – Lovely Mobile News rocketfuel.smh.re/6xY
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