Optimal Strategix Group
@OSG_Analytics
OSG is a customer analytics technology company that uncovers what matters most to your most valuable customers by turning customer data into actionable insights
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OSG has the topmost experience working with the world's largest pharmaceutical companies. This experience has enabled us to develop technology to deeply understand patients and engage with them in the most productive way. Visit our website to learn more! osganalytics.com/solutions/heal…
Happy New Year! Here's hoping 2024 is off to a great start for you and yours!
Wishing a Merry Christmas to you and yours this holiday season!
In the world of clinical research and pharmaceutical studies, OSG has engaged patients in their care and analyzed data for building product roadmaps for current and future product launches. Contact our experts to learn more: osganalytics.com/solutions/clin…
Regarding specific decision-making factors, customer service and support rank above low prices across the top drivers influencing purchasing behavior. But these generalized trends aren't enough to help real businesses make effective decisions. That takes powerful technology.
From digesting all sources of structured and unstructured data to our big-data visualization engine, we have the tools you need for understanding and tracking huge amounts of data over time. Contact our team to learn more: osganalytics.com/solutions/b2b/
Incorporating powerful tech stacks can help businesses outsource their customer data analysis to algorithms trained to find opportunities for innovation. This way, customer experience teams can focus on the human aspects while the technology helps guide their decisions.
In honor of National Poinsettia Day, we wanted to share our annual digital holiday card with all of you.
At OSG, we put our customers first. We can go beyond the “how” and “why” of their underlying behaviors & decisions to understand what aspects of your business and marketing resonate with a given target audience. Contact our team of experts to learn more! osganalytics.com/solutions/beha…
In ecommerce, personalization of the customer experience is as close as businesses can get to that human touch aspect that makes in-person sales so powerful and targeted compared to online ones.
Consumer packaged goods organizations are often pioneers when it comes to improving shopper experiences. OSG’s approach to the CPG industry is to increase current market share and data-driven innovation. Contact us to find out more! osganalytics.com/solutions/cons…
In digital transformation, finding opportunities for streamlining data is important. For all customer and stakeholder scenarios, we know our way around data, and our technology can help your business make the most of that data. Contact us to learn more! osganalytics.com/solutions/digi…
On the flip side, only 19% of Gen X and 11% of Boomers share the same sentiment, which shows how technology's adoption, especially when it comes to social media and its powerful algorithms, continues to increasingly impact human behavior.
At OSG, we make it a point to ensure that our analytics support your business’s growth. We help put you in touch with the right opportunities and organizations for the growth of your market share and brand presence. Contact our team of experts today! osganalytics.com/solutions/b2b/
According to Forbes, “1 in 5 businesses fail within the first year”. Small Business Saturday was established to highlight businesses that may not otherwise be in the public eye. Find some opportunities to shop locally this weekend to support small businesses!
As shopping and sales are becoming more digital, customers have more opportunities beyond the day of Black Friday to take advantage of bigger sales and promotions. As Black Friday lasts longer, customers feel the urgent need to shop more to take advantage of potential savings.
Our process for our OSG o360 solution allows you to understand personas and segments within customer communities by testing proof-of-concept development strategies. Contact our experts to learn more! osganalytics.com/solutions/beha…
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