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Anyone that's been in research long enough knows how horribly flawed the moderated group is. The answer is unbiased data, multiple sources, laminated together at scale with experience. #research #data #analytics #insights #datadrivencreativity
Australia Wins the Olympics! With the rest of the world seeing #Olympics2021 engagement plummeting (the US is down 36%) Australia is enjoying record numbers. Using our data sets, we explored the reasons why. For a deeper dive into the data and metrics, contact us.
The recovery of Live Sports and Events might be a lot slower than we all think. Recent data out of our partner @globalwebindex, shows that around 49% were less likely to attend post #covid. Full blog post blog.globalwebindex.com/chart-of-the-w… #events #data #research #demographics #insights
#bauermedia re-brands to 'Are Media'. This is cool. Good luck. Just let us know if you'd like some help in redesigning that logo. Ouch! It looks like someone designed it in Powerpoint. #graphicdesign #logo #branding
The Devil is in the details they say. #Trump's latest ad campaign to repair the damage done to the military features Russian soldiers and Russian fighter jets. Someone is definitely getting #fired for this one. So much Karma. full story here lnkd.in/dFuSNfV
Here's the one thing that the all the top brands have over the competitors- #BRAVERY. Even more so in these times where brands are 'staying safe'. Bravery creates standout, re positions competitors, creates advocates. Greatness always starts with taking that first, brave step.
#COVID is smashing our #mentalhealth. We used our data sets to look at the rise in the mental health conversations and to track anxiousness and mental uncertainty. In the end, there is no better time to reach out than now. And there is no better person to do than you. #RUOK
It's just wonderful to be valued by a client as a true partner. Even better if the client is doing amazing things to change the future of energy for some of Australia's biggest businesses. 💡💡💡 #energy #sustainability #DataDrivenCreativity @OptimalGroupANZ
One of the great tragedies in marketing was the decoupling of Creative and Media. We get so much more relevancy when we plan media that enhances the creative message rather than just amplify it 1 + 1 = 3" Emma Macey GM of SuperNova Media and proud partner of @OneSmallStepAus
#FACEBOOK is trending on #TWITTER :) Why? Because they have threatened to remove all Australian news because they now have to pay the networks for it. Why shouldn't they be paying for content that helps their platform? Are they creating a #fakenews utopia? #news #content
Brain Machine Interface (#BMI). @elonmusk and @neuralink promise to reveal a working model on Friday. #AI assisted humans. Do you think this is the next step? We say yes. theverge.com/2020/8/26/2140…
We are looking forward to this! Join us to hear about what the latest data is telling us about consumer behaviour, and how retailers can rethink their engagement strategies to focus on what matters. Register for our webinar with BlueRock Digital here: hubs.li/H0tj5990
Can you add more to the list? Our Creative Director James Procter asked around the office for the good, the bad and the ugly in terms of celebrity endorsements and here’s what they came up with. onesmallstepcollective.com/brands-and-cel…
On Monday night 2.001m viewers tuned in to watch Emelia win the #MasterChef trophy – up 101% from the winner announcement last year. WHY? 1. New judges that wowed 2. Contestants Australia already knew and loved 3. The COVID effect Read more here - onesmallstepcollective.com/the-key-ingred…
Super exciting announcement, thanks for sharing CMO. We are thrilled to be working with Murray Howe on his brand refresh and product expansion for Murray's Craft Brewing Company. Watch this space! #BrandRefresh #Partnership #Marketing #CraftBeer cmo.com.au/article/681454…
#Lockdown, pt 2. We may have commenced our second lockdown today, but we're committed to staying connected during this time. We send our sympathies to our #Melbourne peers & business owners affected by this tough situation, and assure you that we're here to help any way we can.
Our Creative Director James comments on Forbes' recent article on the exodus of senior creative people from big agencies and holding companies. #CreativeAgency #Advertising #Marketing #OneTeamOneDream onesmallstepcollective.com/think-small-to…
2 in 3 Australians have changed their media consumption habits and ad spend is down by 35%. To understand the implications this has on your brand, audience and investment, say hi and we'll take you through our latest #MediaLandscape presentation supernovamedia.com.au
Our amazing client @maddiesvision in collaboration with La Clinica has made sure we're all stocked up with their very own hand sanitiser in each of our home offices. $10 of every order supports MRV so head to mrv.org.au #appreciationpost #maddiesvision
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