OptiOpto
@OptiOpto
Marketing for independent opticians, mostly digital: pay per click, search engine optimisation, social media, content marketing & marketing systems/strategies.
I'm presently getting new appointments at <£20 a time through Pay Per Click ads in case you'd like me to run your PPC campaign for you
If you are emailing your clients, foreshadow something. In other words say something like "by the way, often when we're talking about this, people ask X. I don't want to confuse things today, but I'll explain that next time." It makes people look forward to your next email
Thought you might like this funny (it does contain a swear tho) bit.ly/2TsSduQ
youtube.com
YouTube
Why Lee Evans hates going to the opticians - The Graham Norton Show
A patient just put their forehead on the chin rest. I kid you not! #secretoptom
What stories do you have? What stories do your customers have? Here's what a story is and how you can get stories to work for you: bit.ly/2NmQHqu
If you truly loved your customers, what would you do? (and why no-one cares any more) bit.ly/2NkMgMO
Are you adventurous? Try asking your prospects "are you an adventurous person, do you like to try new things?". Plot your sales value against whether you asked the question or not. Let me know how your experiment went. bit.ly/2NmRGaa
Pay per click (PPC) ads offer a completely controllable way to build your business and should definitely be part of your marketing effort, at the very least as a stability strategy bit.ly/2N9CQ6T
Pay per click ads can be text, images, video or slideshows & you can pick what outcome to bid for: a click, awareness, or even sales & most PPC platforms (eg. Google or Facebook) will automatically optimise your ad campaign to achieve your marketing goal bit.ly/2Nbghyy
PPC advertisements are paid-for ads on search pages or social media. The price you pay is determined partly by how many other advertisers want the slot (very clever), I explain how pay per click works here: bit.ly/2Nd2lo5
While search engine optimisation (SEO) is fabulous, you could wake up one morning and find Google has changed the rules and your natural search traffic has disappeared bit.ly/2Nd2lV7
So, I'm still working on "The ultimate guide to ppc marketing for independent opticians" but it's probably worth sharing now optiopto.com
United States Trendy
- 1. Pro Bowl N/A
- 2. Homan N/A
- 3. Bovino N/A
- 4. Highguard N/A
- 5. Hornets N/A
- 6. Sanders N/A
- 7. Senator Young N/A
- 8. The Five N/A
- 9. Joey Jones N/A
- 10. Geoff N/A
- 11. 76ers N/A
- 12. Kanye N/A
- 13. Dance Tonight N/A
- 14. $UNH N/A
- 15. Tyler Huntley N/A
- 16. #FundHealthcareStopICE N/A
- 17. Paul Newman N/A
- 18. Trevor Lawrence N/A
- 19. Aikman N/A
- 20. #MaduroCiliaHeroes N/A
Something went wrong.
Something went wrong.